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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them. Don’t let it stop there.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

But what if we told you the keys to better retention results are in the data you already have? If your offerings are outdated or not unique enough, members may seek alternatives elsewhere. Compelling subject lines and preview texts can significantly impact open rates. Why Don’t Members Renew?

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Is there any research on open, conversion and retention rates for the different mediums? You should know, however, a recent NonProfitPro article found results disappointing: “One of the biggest advantages of direct mail is that it yields a much higher response rate compared to other channels. for online display marketing.”

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Turn your season of giving into a season of gratitude 

Candid

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. For example, Candid’s development team aims to do this quarterly to strengthen our relationship with our funders. Plan your post-Giving Season retention activities as part of your campaign—not an afterthought.

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4 AI Fundraising Use Cases for Tech-Savvy Nonprofits

Achieve

These solutions analyze prospects’ wealth and philanthropic information, rate each individual’s likelihood of engaging with your organization based on historical trends, and prioritize your prospect list based on these ratings. This can boost donor retention rates and eventually prompt them to upgrade their support.

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