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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

" The Google AdWords software will suggest keywords. Step 4: Set up Your Campaign in Google AdWords. The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. And, of course use action words!

Adwords 69
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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Google AdWords Analytics. Integrate your Google AdWords account with Google Analytics to see AdWords data alongside your other site analytics. While you can learn a lot from AdWords data, we recommend starting by focusing on the following metrics: Clicks per campaign. Online Giving Rate. 20 (a positive ROI!).

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Six Tips To Kick-Start Your 2012 Fundraising

Care2

Utilize the Google Adwords grants. As a 501C3 you can get between $10K and $40K worth of free Google Adwords. Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. .

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. You’ll want to look for: A lead organizer who will manage the entire campaign and act as the public face of the initiative.

Advocacy 130
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Google Grants Advanced: Maximizing Your Grant To Meet Your Organization's Goals

NTEN

Flickr Photo: thelearnr Over the weekend, I encountered a new phenomenon: AdWords squatting. lucrative search terms, building up a quality AdWords presence for them, then, presumably, selling the rights. bear": How to Mail A Polar Bear. " Tags: adwords Fundraising google grants NPTech NTEN. Polar Bear.

Grant 36
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How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. You can see that the e-mail we sent out about our IT Staffiing Report brought in a lot of traffic, and that NTEN Members (the "mem" code) spent more time interacting with our site. note: Actually, they have.]. Generate the Tracking URL

Track 68