Care2

FEBRUARY 4, 2009

In part one of this post, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Today, I’ll go into more detail on how we’ve maximized the use of our grant, and some of the benefits we’ve seen from it.

Grant 31

Grant Google Case Study Search 31

Tech Soup

JULY 9, 2015

Make It Rain: Using Google AdWords to Drive Impact Techsoup / Webinar / Fee: Free. Writing Successful Direct Mail Appeal Letters In-House, Part 1 with Tom Ahern Nonprofit Marketing Guide / Webinar / Fee: $99, free w/ All-Access-Pass. How to Be Grant Ready: A Step-By-Step Guide CharityHowTo / Webinar / Fee: $87.

Education 36

Education Online Netsquared NTEN 36

Qgiv

AUGUST 27, 2021

Don’t forget about direct mail! Look for grants. Don’t forget about direct mail! Though online marketing and online giving are important, there are other ways to get donations, like sending direct mail appeals or fundraising letters. Optimize your email strategy. Leverage text fundraising. Use social media.

Donation 52

Donation Tips Donor Sponsor 52

NTEN

FEBRUARY 15, 2012

You won't find many people saying that direct mail appeals are going away anytime soon – and for good reason. They're not. Email isn't going anywhere, either. But we are hearing more and more that social media is the future of nonprofit fundraising. And it's important to plan for the future.

Social Media 63

Social Media Social Media Strategy 63

Care2

APRIL 2, 2008

Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account! Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account!

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

60) Search « Nonprofit Resolutions That Will Make A Difference in 2009 | Main | On Frogloops Radar » Wednesday Jan 28 2009 The Joys of Google Grants, Part 1 Wednesday, January 28, 2009 at 10:51AM | by Robin Reed When the National Women’s Law Center first applied for a Google Grant ? Check out the official guidelines.

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Google Grant Social Media Adwords 37

Care2

JANUARY 28, 2009

When the National Women’s Law Center first applied for a Google Grant ? 10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day.

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Grant Google Adwords Rate 37

DNL OmniMedia

FEBRUARY 16, 2022

Your donor database is useful at this stage for segmenting your mailing lists, which can then boost open rates and click-through rates to your website. Google AdWords (available to nonprofits through Google Grants ) can significantly boost your site’s traffic flow. Digital advertising.

Digital 98

Digital Strategy Create Phase 98

Care2

OCTOBER 4, 2009

This goes beyond mail merge: reference past actions (i.e., If you are a 501(c)3, you can check out Google Grants ([link] where Google gives free “Google AdWord money.&# • Personalize communication as much as possible. thank you for signing our petition on Friday!), You can set a per-day budget.

Donor 45

Donor Advocacy California Facebook 45

Bloomerang

APRIL 16, 2021

This is really where that awareness of who you are or that, you know, email you just sent them, that direct-mail piece you just sent them, that webinar you just hosted for your constituents, where that turns into action and people do something. Paid media is when you buy ads, and a lot of organizations have access to free Google AdWords.

Build 126

Build Video New York City Communication 126