article thumbnail

How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

Adwords 47
article thumbnail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

These are users who land on your site through a search engine like Google or Bing. If you’re seeing low organic traffic, it’s likely because your pages aren’t ranking for key terms that individuals are searching for. Are your landing pages answering users’ search queries? Google AdWords Analytics. Referral traffic.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

Next, think about what a person might type into the Google search box, messaging that will make them click on your ad, and where they should arrive on your web site. The question we might brainstorm is "What would a user type into a search engine to reach that goal?" " The Google AdWords software will suggest keywords.

Adwords 69
article thumbnail

4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. As you search for volunteers, put yourself in the best, most convincing position, and use your CRM and associated tools for recruiting and onboarding your volunteers.

Advocacy 130
article thumbnail

Google Grants Advanced: Maximizing Your Grant To Meet Your Organization's Goals

NTEN

Flickr Photo: thelearnr Over the weekend, I encountered a new phenomenon: AdWords squatting. lucrative search terms, building up a quality AdWords presence for them, then, presumably, selling the rights. Go search for "polar bear" on Google. bear": How to Mail A Polar Bear. Polar Bear. Aaaaaaargh!"

Grant 36
article thumbnail

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ?

Google 341
article thumbnail

The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Surprise, surprise, a lot of people were searching on keywords like “register to vote” in September and October, and we got our highest numbers yet.

Google 31