Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? " The Google AdWords software will suggest keywords. Step 4: Set up Your Campaign in Google AdWords. The important thing is that is actionable.

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Nonprofits Source

SEPTEMBER 1, 2017

2 7 Quick Ways To Keep Your Content Marketing On Track. Content marketing is at the heart of many online fundraising strategies. Create content that satisfies that pain point or answers an objection. Promote content across multiple channels. Collect email addresses via newsletter subscription or a content upgrade.

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Nonprofits Source

SEPTEMBER 1, 2017

2 7 Quick Ways To Keep Your Content Marketing On Track. Content marketing is at the heart of many digital fundraising strategies. Create content that satisfies that pain point or answers an objection. Promote content across multiple channels. Collect email addresses via newsletter subscription or a content upgrade.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

The Google Ad Grants program gives nonprofits up to $10,000 per month in free in-kind AdWords across the search network through the Google for Nonprofits platform. If NGOs are the kings and queens of trust, it’s time to double-down on the investment in content. We’ve posted the exact email at the bottom of this post. Source: Edelman.

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Tech Soup

SEPTEMBER 1, 2017

O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Decatur, Illinois: Storytelling, Planning, and Scheduling Content for Your Nonprofit #Storymakers2017. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Austin, Texas: Google AdWords for Nonprofits.

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fusionSpan

APRIL 13, 2022

It is a Salesforce solution that allows businesses to analyze and assess the efficacy of their communications, acquire insight into user behavior, and tailor content across campaigns depending on a variety of parameters. Pardot is a lead-generating and nurturing system.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

The Google Translate gadget is something that I often use for web content that can translate phrases between over 50 languages, but I had never seen it used on a smart phone in the way it was demonstrated. The question reminded of a screencast I created back in 2007 for NTEN and Salesforce Foundation that covered Google Adwords campaigns).

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BoardAssist

JANUARY 19, 2016

As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Others that do know, don’t understand how easy it is to get and use a Google AdWords Grant. Is Your Nonprofit using Google’s Free AdWords Grant?

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NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. And don’t forget to produce content on a regular basis so Google continues to crawl your site. Do you need volunteers? Do you create educational material?

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Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team.

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Care2

JANUARY 21, 2012

Utilize the Google Adwords grants. As a 501C3 you can get between $10K and $40K worth of free Google Adwords. Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums.

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Care2

DECEMBER 18, 2013

The program would function similarly to Google’s AdWords program for nonprofits. A Facebook Ad Grants program would be extremely beneficial to the nonprofit community given Facebook’s recent priority of paid content over organic reach. No one wants to see that happen.

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NetWits

MARCH 23, 2012

Search engine optimization, paid search through Google Adwords, content marketing , social media engagement and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis. 2) Put Your Best Foot Forward.

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Whole Whale

JUNE 22, 2021

We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” We even have fun channels like “Travel” and “Music” where employees can post non-work related content. There are so many communication tools these days, but our favorite is Slack.

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NTEN

JUNE 23, 2009

That's right: you'll get to learn how to maximize your AdWords account while visiting the mothership. From the Google Grants blog: During the event, grantees will have an opportunity to learn tips and tricks from successful grantees, attend AdWords seminars taught by in-house experts, and learn how to maximize Google for Non-Profits.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2012

The more content we have on the internet with consistent messaging and relevant links (in other words, content that is optimized for search engines), the higher the chances are that we’ll come up in a web search on a relevant topic.

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Connection Cafe

MAY 21, 2019

Gated” content: Ask your viewers to submit their email address in exchange for your best content. Identify your social ambassadors to provide easily sharable content for them to promote. Mix your content up to keep these different persons engaged. View the Webinar: Innovative Techniques to Grow Your Supporters.

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Care2

JULY 14, 2009

Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Check out Robin Reed’s great tips for managing an AdWords grant. Widgets: Create widgets to share content or actions.

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BoardAssist

JANUARY 13, 2015

In Is Your Nonprofit using Google’s Free AdWords Grant? We are thrilled that we had a chance to share so much wonderful content with our readers in 2014, the first year of our blog, and look forward to lots more great guest posts in 2015. What nonprofit wouldn’t want to lock in a $10,000 a month grant from Google?

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Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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Kindful

MARCH 16, 2021

Google AdWords. What it does: Google AdWords is an online advertising tool for Google. How you can use it: With Google AdWords you can leverage search engine marketing to drive awareness of your mission, increase online donations, get more volunteers, or connect the right people with the services you provide.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Check out Robin Reed’s great tips for managing an AdWords grant. Widgets: Create widgets to share content or actions.

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Connection Cafe

MAY 11, 2020

The Google Ad Grants program is like Google AdWords, but for nonprofits. Ensure that you have a live website with substantial content. . For most of you, the answer is simple: absolutely! If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? .

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The Fundraising Authority

MAY 8, 2021

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. Ad Schedule Ad Schedule - at first glance, this doesn't seem very clear.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). Nonprofit social media managers are bombarded with depressing content. We’ve emailed, we’ve tweeted, we’ve given shout outs at events, and prominently placed calls-to-follow in our print materials. Our reward?

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NTEN

JUNE 28, 2012

Our friends at SocialFish recently announced their Think Tank Summer eLearning Series , featuring five sessions covering a range of social media topics, from Pinterest to Google+ to creating and curating content.

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NTEN

NOVEMBER 2, 2009

Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic.

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Nonprofits Source

MAY 23, 2019

In short, this means that the written content is going out of fashion and is no longer the dominant form of communication. Types Of Video Content. Online video content is no longer “just another piece” of your overall content marketing plan. Building A Better Online Video Content Strategy.

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Tech Soup

JULY 1, 2014

Seattle, WA: Google AdWords for Nonprofits. New York, NY: Content Modeling: Where Strategy, Design, and Tech Converge. Melbourne, Australia: Using community radio and TV for social good. Auckland, New Zealand: net2aklREVIVE : So what is tech4good anyway? Wednesday, July 9. Edinburgh, United Kindom: Office 365 for Charities - Edinburgh!

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NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. "Campaign Content" should be used identify any segment you might be using. Finally, use "Campaign Name" much like the "Campaign Content" field, to let you sort and differentiate the data (we'll get to that, below).

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Tech Soup

JULY 9, 2015

Make It Rain: Using Google AdWords to Drive Impact Techsoup / Webinar / Fee: Free. How to Launch a Social Media and Content Strategy for Your NGO OnGood / Webinar / Fee: Free. Deepening Audience Engagement With Content-Heavy Websites NTEN / Webinar / Fee: $50 for members, $100 for non-members / Save 20 percent discount code T4GSWFL.

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Nonprofits Source

AUGUST 12, 2019

Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. For instance, you can find that women aged 20 to 40 in California are more likely to share your content and bring attention to it. As well as the ability to identify you the next time they come across your content.

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Connection Cafe

APRIL 27, 2009

Google AdWords. Everyone knows what Google Adwords are but what you may not know is that Google offers Google Grants (see previous rants on how great these are here ) of up to $10K per month to nonprofits to create their own ads and keywords and target them to specific users. Syndicate your content using Feedburner.

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Nonprofits Source

MARCH 11, 2017

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent? Now the real work begins: Ranking your content.

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Tech Soup

JUNE 1, 2015

Philadelphia, Pennsylvania: Your Nonprofit Website: Creating Content. Minneapolis, Minnesota: Maximizing Your Nonprofit AdWords. Naples, Florida: Tech4Good Meeting — "R U a Twit - Or, Is That a Tweeter, How About a Tweet?" " Vancouver, British Columbia: CRM for Nonprofits: CiviCRM. Wednesday, June 3, 2015.

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Tech Soup

MAY 16, 2014

Sometimes we even get things first like the Google Partners Program for Google adwords. I also like Marlene Oliveira’s Nonprofit MAR Community content. My next question was about being the first NTEN Award winner in Canada. Here’s what he said: “There’s really great work going in Canada.

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Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. … Your own content! Have goals set up in Analytics and AdWords. Don't fret!

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