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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more.

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Level Up Your Fundraising Appeal with Wealth Screening

DipJar

Target the right communication channels. Your moves management team may not have the time to uncover these insights from the massive files of donor data you have on hand. When you combine these data sources, you can answer questions like: Who is new to your file that hasn’t made a gift yet? Screen as often as you want or need.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Approximately 600,000 of the roughly 1.6

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel). By keeping your data clean, you can ensure that any insights you draw from your file are accurate and up-to-date.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. This year’s Women’s March and March For Science are just two examples of this incredible trend. Enter Susan.

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