ASU Lodestar Center

APRIL 1, 2011

I like to be informed of what the organization is doing, but I dont want mail solicitations. So, should we send them more e-mails? I'm a donor and an active fund raiser. I wasn't timely with an e-mail response but I did give when I was able to speak with the coordinator in person. More newsletters? Great advice!

Research 61

Research People Giving Arizona 61

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Care2

JANUARY 15, 2009

by age, interest, activism level). Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 8, 2008

Care2 Senior Campaigner Natasha Nummedal and Maureen McGregor, Oceana’s Manager of E-Activism and Marketing share some of their keys to success in maximizing email response rates and converting email subscribers into donors. Maureen McGregor is the E-activism Director at Oceana. But it’s not always easy. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

APRIL 15, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? Check out the full study here. All rights reserved. All Care2 terms of service and privacy policies apply.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? Check out the full study here. All rights reserved. All Care2 terms of service and privacy policies apply.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

NOVEMBER 2, 2007

Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2s civically active members to send emails to their senators in support of the treaty. July 6, 2009 | Anwalt Copyright © 2008, Care2.com This is a huge step forward for ocean conservation and international law. Nice blog.

Law 28

Law Social Media Advocacy Case Study 28

ASU Lodestar Center

MARCH 18, 2011

The first question in the September volunteer supplement asks “Since September 1st of last year, have you done any volunteer activity through or for an organization?&# Over the past year, have you done any of these types of activities?&# This simple prompt turned 2.4 Prompts really matter. Central Ave.

Research 40

Research Arizona Survey Studies 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Through these activities we are encouraging reading, learning and connecting children from different communities and backgrounds. Now, if we can’t publish a book in Assamese, but a teacher in Assam wants to do so, she doesn’t have to worry about copyright infringement. Channels used: Twitter, Skype, Blog.

India 99

India Strategy Skype Remix 99

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. Finally, petition signers were invited to sign up for CHEJ’s mailing list, to stay abreast of issues relating to PVC and other health and safety issues.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

FEBRUARY 20, 2009

girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it. An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? on Friday Feb.

Case Study 35

Case Study Local Studies Social Media 35

Care2

APRIL 16, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com O) Thanks Hollis! All rights reserved.

Social Media 28

Social Media Advocacy Case Study Report 28

ASU Lodestar Center

APRIL 29, 2011

However, those "on the ground" who know our field realize that where a nonprofit is headquartered may not at all describe where their activity takes place. In the case of Los Angeles, a node of domestic violence shelter mailing addresses actually led to a Post Office located in a high-wealth area of the city. Central Ave.

Los Angeles 40

Los Angeles Research Impact Arizona 40

Care2

AUGUST 26, 2008

Maureen McGregor is theE-activism Director at Oceana. Copyright © 2008, Care2.com Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. She spent three years onthe Greenpeace web team before moving on to Oceana. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JUNE 13, 2009

“Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. According to Facebook’s own data, the 55-to-65-year-old age groups activity has declined over the past couple months, some 651,080 of those users have quit Facebook. All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 27, 2006

60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? 60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? November 29, 2006 | Qui Diaz Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Money Advocacy Case Study 28

Care2

MAY 8, 2009

So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com The concept of “build it and they will come” does not work. All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

AUGUST 17, 2007

The Solution: To help achieve this ambitious plan, MFCN turned to Care2, mostly because MFCN already had succeeded in recruiting 4,000 of its most loyal online activists through a customized campaign targeting Care2’s millions of civically-active members. Copyright © 2008, Care2.com All rights reserved.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

JUNE 11, 2008

Don’t sign your mass e-mails with just your company name (and most certainly do not include a scanned signature from your general director). Copyright © 2008, Care2.com And then you’ll probably fail some more. Don’t give up. In other words: try to act as, or at least like, an individual. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

SEPTEMBER 6, 2007

million total (500,000 active monthly) residents of Second Life. Also, about 65% of online community members who participate in social causes were new to them when they began participating on the Internet, and 43% of members participate more in social activism since they joined online communities (like Care2 ). All rights reserved.

Second Life 28

Second Life Life Social Media Advocacy 28

ASU Lodestar Center

APRIL 22, 2011

They are the " dark matter " of the nonprofit universe — probably numerous, but almost always missing from our count-em-up descriptions of nonprofit activity. However, if they do not register with these bodies, and they do not have any employees, we wont easily know about them. Central Ave.

Research 40

Research Arizona Files Philanthropy 40

Wild Apricot

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". E-mail marketing. Copyright © 2008. "Tailoring the knowledge transfer and exchange strategy to the audienceâ??s Accessibility. accountability. application. Associations.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

MAY 14, 2009

For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list. May 14, 2009 | Eric Copyright © 2008, Care2.com The annual churn rate, or the rate at which an email list “goes bad” in a year, held steady at 19% between 2007 and 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending. All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

FEBRUARY 6, 2008

With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one). Copyright © 2008, Care2.com

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

APRIL 26, 2007

Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. But at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 7, 2009

world is an active hub filled with influentials. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MARCH 4, 2009

9) Use the Active Tense: Users will engage more readily with content written in the active tense. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com Compile the style guide into one document and distribute it to all staff who will be updating the website. Thx for enriching my knowledge.

Social Media 38

Social Media Content Practice Web 38

Beneblog: Technology Meets Society

JANUARY 5, 2016

As long as you were willing to invest the two to four hours to scan that book page by page, you could read just about any book, article, or piece of mail that you wanted to read. Instead of providing a scanning tool for independent reading, Bookshare would aggregate the scanning activity of the entire community.

Change 100

Change eBook United States Conservancy 100

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. What impact did this exposure have on your awareness and fundraising activities? This list goes on and on. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. What impact did this exposure have on your awareness and fundraising activities? This list goes on and on. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Beneblog: Technology Meets Society

JANUARY 29, 2011

We look for social applications of IT that will make a major impact on social sector activities. The legal framework for Bookshare is the Section 121 copyright exception in federal copyright law: all Bookshare users must have a disability that qualifies under that section. What is the school signup process for Bookshare?

Student 145

Student Accessibility New Jersey Learning 145

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Advocacy 47