Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010. Nonprofits need to pay special attention to this stat.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. So, we asked, “What do organizations use as the call-to-action to give on their homepage?”. The answer… 71% of organizations have a call-to-action that simply says, “Donate.” This is a really scary stat to me.

Stats 256

Stats Giving Fundraising Gift 256

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Open rates and click-throughs are holding steady. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. See a sample of what the stats look like here. User exposure - Actions and overall behavior relating to your Facebook Page. Awesome, I know.

Facebook 97

Facebook Stats Los Angeles Tips 97

Bloomerang

AUGUST 29, 2023

This helps increase donor retention rates, which leads to more revenue. Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. You can use it to keep an eye on your donor retention rate, campaign progress, and more. And how do you increase this rate?

Platform 62

Platform Donation Online Fundraising 62

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Tech Soup

MARCH 12, 2013

It's a series of emails automatically sent in response to a certain action. 10x Higher Transaction Rates and Revenue. According to an Experian Marketing Services report, welcome emails have 10x higher transaction rates and revenue than bulk emails. And for brands, they work. They also have 5x more opens and 4x more clicks.

email 55

email Marketing Registration Nonprofit 55

Care2

AUGUST 22, 2013

What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Call to Action. Commentary or Editorial.

Online 71

Online Tips Calendar Test 71

NTEN

JULY 14, 2011

Additionally, you can increase the traction and conversion rates of specific actions you want people to take by using Facebook to provide simple proof. They are able to get people to login to their site via Facebook and increase the conversion rate and effectiveness of their fundraising appeals using Facebook’s APIs.

API 84

API Social Media San Francisco Integration 84

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Create a featured banner with an image, graphic, and a short amount of text with the name of the campaign and the call to action. For many nonprofits, especially small ones, email continues to be a main driver for action, especially fundraising. Campaign Page.

Guide 73

Guide Giving Campaign Social Media 73

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Engagement Rate. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. I'm working on one. Up or Down?"

Metrics 50

Metrics Action RSS Feeds 50

DNL OmniMedia

AUGUST 25, 2021

The Middle: This is where the challenge reaches a peak or climax, and your characters learn, grow, and take action against the challenge. Then, wrap up your story with a call to action! where the supporter can take that specific action. Your story’s arc should be very broadly defined. Raising awareness. Stewarding supporters.

Storytelling 98

Storytelling Digital Marketing Guide 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Care2

SEPTEMBER 10, 2007

Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! Outcome measures would include stats from your website hosting provider on click-through behavior by users.

Video 28

Video Interview Social Media Online 28

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 89

email Marketing Strategy Fundraising 89

CauseVox

NOVEMBER 26, 2023

They have the power to inspire, engage, and ignite action in ways that data and statistics alone cannot. Create clear action steps and easy to navigate donation pages to ensure no donor gets lost in the process. Inspiring Action Personal stories often serve as a call to action.

Storytelling 82

Storytelling Impact Arts Nonprofit 82

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 45

email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Hard data points: You can get these metrics from Google Analytics.

Measure 95

Measure Tips Metrics Bookmarking 95

Bloomerang

NOVEMBER 13, 2021

We want people to take action. So, in order to know what to track, we have to start and do the build-it-backwards approach and say, “What action do we want people to take as a result of our impact reporting?” ” So, again, that question, “What action or what response do we want to this impact report?”

Report 82

Report Measure Process Impact 82

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Oftentimes, registration rates suffer because of the process itself. The 2nd gift.

Story 54

Story Nonprofit Social Media Content 54