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The Nonprofit Email Newsletter How To

Pamela Grow

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Call to Action: What are you requesting of the reader? The numbers don’t lie! Test your subject lines. Include lots of it.

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10 Blog Design Best Practices for Nonprofits

Nonprofit Tech for Good

A blog template with a body column width of 600 pixels and a call-to-action column of 300 pixels in width is ideal. Second, the call-to-action column provides ample space to feature your nonprofit’s most important calls-to-action. Think of your call-to-action column as free advertising space. Mercy Corps Blog.

Design 100
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Those insights should drive messaging and campaigns. Apply those lessons.

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. It’s crucial that your social media and mobile technology campaigns are integrated into your website.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Conversions Metric: Response Rate, Total Responses. Ready to start posting?

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