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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). Looking for benchmarks?

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6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page

Nonprofit Tech for Good

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. Use images to bring attention to calls-to-action. Donate: Conservation International. Add a poll asking donors what prompted them to give. Donate: World Wildlife Fund. Donate: World Wildlife Fund.

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Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Conversions Metric: Response Rate, Total Responses.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

This program promotes efficient water use in homes and businesses throughout the country by offering a simple way to make purchasing decisions that conserve water without sacrificing quality or product performance. The Plain Language Action and Information Network. M+R Benchmarks Report. Plain Language Example #1 .

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. That’s the traditional way to do it.

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