EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. That’s a 26% failure rate! Use images to bring attention to calls-to-action. Donate: Conservation International. PayPal was the worst. Add a poll asking donors what prompted them to give.

Paypal 258

Paypal Ideas Social Media Mobile 258

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. That’s the traditional way to do it.

Practice 341

Practice Online Fundraising Nonprofit 341

Connection Cafe

OCTOBER 10, 2019

When people ask me, I always think of the National Parks Conservation Association. Since then, the National Parks Conservation Association has run more than 30 campaigns and the results have been surprising. NPCA developed a list of more than 5,000 text subscribers and began regular, targeted messages to promote their action alerts.

Advocacy 33

Advocacy Tools Conservancy National 33

Nonprofit Tech for Good

APRIL 5, 2021

You are limited to 150 characters, so get straight to the point, draw attention to your bio with emojis and campaign hashtags, and include a call-to-call to action. It’s worth noting that you must be an admin of your Facebook Page to take this action. Second, write a compelling Instagram bio. “Link in Bio” Strategy.

Practice 363

Practice Nonprofit Avatar Social Media 363

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. No matter what you choose, don’t forget to consider your target audiences and the resources you’ll need to have available to put that plan into action.

Raise 98

Raise Strategy Help Fundraising 98