ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience.

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Storytelling Audience Channel Story 45

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Video Support Tips Audio 106

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Include PSAs in Your Nonprofit Marketing Strategy.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

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Audience Tips Fundraising Social Media 82

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. Try to include a call to action at the end, i.e., check out our other related resources. The post How to Optimize Content for SEO Across Channels appeared first on Media Cause.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 5) Raise money using Facebook Live.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Story Data Storytelling Lesson 67

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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sgEngage

MARCH 22, 2022

Segment your audience . Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Together, these two channels optimize the delivery of any kind of communication material. . Tip #2: Segment your audience .

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Remember, authentic storytelling goes a long way with donors.

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Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

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TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

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Social Media Story Money Raise 238

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

The Storytelling Non-profit

JUNE 5, 2022

Set a clear call to action 7. KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. SET A CLEAR CALL TO ACTION This is so important in fundraising letters. Create a sense of urgency 8.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

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Social Media Media Guide Social 52

Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. Marketing automation tools, such as Mailchimp, Salesforce/Pardot, and Marketo, can assist in personalizing the content in your emails by using automated sequences based on a contact’s actions. Personalize your content. Flip the physical to digital.

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sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Dig into Your Data to Find Qualified Leads We all know that your organization is collecting lots of data about people and the actions they take.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Direct mail is too often associated with the past.

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Mail Campaign Donor Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. Fortunately, storytelling busts silos. Bringing in those diverse voices means we can tell more stories and invite in new audiences.”.

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Neon CRM

OCTOBER 6, 2023

They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. Emotional connections drive ticket sales.

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Tips Fundraising Local Channel 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. Email Marketing Email is an effective communication tool for nonprofits.

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Eric Jacobsen Blog

OCTOBER 10, 2016

And, the newest installment in the series is equally good, informative, practical and actionable. Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. It helps them relax.

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Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

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Connection Cafe

DECEMBER 18, 2019

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. Personalize through storytelling : To get young Americans invested in a cause, make a personal connection through storytelling related to the nonprofit’s.

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CauseVox

NOVEMBER 18, 2021

Use Storytelling To Drive Your Year-End Fundraising. If you’re not sure how to get started with your storytelling, ask your donors! Use Facebook + Instagram Ads To Reach A Wider Audience. Use Pixel to track your audience across social media sites so that you can ensure that they’re taking the appropriate action!

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. And now, a deeper look at what worked: Content and Storytelling for Year-End Fundraising Gains with Hope Services. One unique storytelling approach they used was giving handles.

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Story Fundraising Case Study Storytelling 52

sgEngage

NOVEMBER 24, 2021

We are finding specific, program or appeal-based peer-to-peer campaigns not only provide platforms for your storytelling, but additional stage time for your volunteers and advocates to share their memories. Segment your target audience. Have multi-channel consistency. Crowdfunding is best when it feels urgent and personal.

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Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing.

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M+R

FEBRUARY 18, 2022

Rich Storytelling Experiences, Planned Parenthood & National Geographic Society. The Dave Thomas Foundation for Adoption piloted the use of CTV ads from October through December to reach a broader audience and raise awareness about the urgent need for foster care adoption in the United States. Sharethrough offered just that.

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Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. You can also share Instagram videos on Facebook, Twitter, and other channels. Aaron Bramley: Teeny Tiny Stop Action Video.

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Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We You can make a video with your smartphone and share it on your social channels without spending any money. We’ve got a playlist of explainer videos on our YouTube channel. We don’t have the budget for videos.”

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