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Accessibility Excitement in Geneva

Beneblog: Technology Meets Society

This is totally the “how sausage and law are made” view, so don’t read this unless you want to know more about global accessibility in detail! WIPO has a mandate from its member states, and is working to address the need to change laws and get more accessible books flowing.

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Towards Global Access for the Print Disabled

Beneblog: Technology Meets Society

A Policy Update from an engineer, Jim Fruchterman of Benetech June 8, 2010 The international copyright negotiations in Geneva around a proposed Treaty for the Visually Impaired (“TVI”) have been steadily heating up. The Proposals A. Joint Recommendation Proposal (US-JR). The African Union Proposed Treaty (“AUPT”).

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4 Ways To Expand Your Nonprofit Marketing Reach in 2022

Bloomerang

Find businesses that are a good match for your mission, and propose a mutually beneficial collaboration. Or choose an “audio room” with Clubhouse , Facebook Audio Rooms , or Twitter Spaces. . During the pandemic, Marketing Dive found that businesses have increased cause-related marketing by 41%. The possibilities are endless.

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Thank You, Gerardo!

Beneblog: Technology Meets Society

Gerardo’s contributions related to the Benetech Global Literacy Program include: Overseeing the building of the tech infrastructure that has taken Bookshare from serving tens of thousands of members to over 300,000 members, with a rapidly growing collection of 280,000+ accessible ebooks.

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What is Programmatic Advertising?

Media Cause

While some large advertisers have self-serve access to DSPs, most advertisers access DSP inventory through 3rd party vendors. The first step to getting started with programmatic is making a list of potential partners, then reaching out to them to request a proposal. While Paid Social ads (Facebook, LinkedIn, etc.)

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Big Meeting on the Treaty this Week!

Beneblog: Technology Meets Society

The goal of the Treaty is to make a copyright exception for the blind and other people with disabilities that stop them from reading print, and to make import and export of accessible content legal. My core point: Don’t put up bureaucratic barriers to access. The biggest challenge for access is that it’s expensive.

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Fascinating Meeting at the Copyright Office

Beneblog: Technology Meets Society

We discussed Chafee, especially in the context of the Amazon text-to-speech brouhaha, and the proposed international treaty that was tabled at the WIPO SCCR meeting in Geneva last month. I actually think they’re getting less by stopping people from buying ebooks who are unlikely to buy audio books at higher prices.

Copyright 104