Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. Monthly giving revenue grew 25% in 2013, and accounted for 16% of total online giving. billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Achieve

JUNE 8, 2023

You start discussing your goals with donors, but they don’t understand why you’re asking for such large gifts. You lay out a series of gifts of different sizes that will get you to your goal. Thankfully, you secure your next gift, although it’s not at the expected amount. What should you do instead?

Campaign 52

Campaign Phase Gift Studies 52

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. Online Gift Average : The average online gift increased in every event type ranging from 2 – 6%.

Measure 40

Measure Fundraising Benchmark Stats 40

Connection Cafe

APRIL 24, 2014

Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers. Self-Donations and Average Gift.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

NonProfit Hub

MAY 12, 2014

In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. millions total gifts and nearly $325 million were raised, making 2013 a huge year for nonprofits working to optimize their online presence. Download the full 2014 M+R Benchmarks Study. More than 5.5

Online 55

Online Giving NPO Paypal 55

Connection Cafe

AUGUST 9, 2013

You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits. How to Personalize Your Emails.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

What was the goal of your campaign in 2013? Now that we had a benchmark from our first year and chose a more realistic goal of $15,000. Don’t Set Minimum Gift Levels Too Low: In 2012, the levels were much lower and the donations ended up being much smaller. Your strategies?

Results 112

Results Foundation Community Learning 112

Connection Cafe

AUGUST 13, 2014

The Online Marketing Benchmark Study released by Blackbaud in 2013 found that the median amount raised per email address on file is $13. Have a major donor pledge to donate money as a matching gift for emails sent, clicks, orFacebook likes from your website. Reasons for Constituents to Engage.

Action 44

Action Laptop Mail Pledge 44

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. The matching gift campaign is launched on September 1st and ends promptly on September 30th, which enables the organization to rally behind and create a sense of urgency as the deadline nears.

Build 38

Build Donor Channel Sound 38

Connection Cafe

JANUARY 3, 2014

But what does Dylan’s changin’ times have to do with gift type parity? Recurring giving grew by 27% in 2013 , becoming a preferred way for donors to engage with organizations online. Despite this growth, many organizations fail to create an equal playing field for the recurring giving gift type on their donation forms.

Gift 36

Gift Practice Benchmark Adopt 36

NTEN

APRIL 28, 2015

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. Online revenue increased by 13 percent from 2013 to 2014 for the groups in our study thanks to a 32% increase in monthly giving and 16.6%

Benchmark 36

Benchmark Report Hunger Advocacy 36

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog.

Story 54

Story Nonprofit Social Media Content 54

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) billion in 2013. billion in 2008 to $29.8

Mail 34

Mail Social Media Advocacy Online 34

Connection Cafe

DECEMBER 31, 2013

Last week I published the 112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss , that compiled some of the wisest words and insights from across the industry this year. . npEngage’s Top 20 Posts from 2013. Read his 5 Facts About Online Average Gift Size , and you might learn to love the metric too.

Meme 51

Meme Ideas Content Generation 51

Connection Cafe

JUNE 27, 2013

So Chas Offut told us back in April when he and Dennis McCarthy presented a sneak peek of the Blackbaud 2013 Online Marketing Benchmark Study for Nonprofits at NTEN’s Nonprofit Technology Conference. Sustainers and repeat gifts. And it’s way, way easier to retain a sustainer than to retain a single-gift-giver.

Benchmark 42

Benchmark United States Metrics Gift 42

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! This year’s study – the seventh Benchmarks report – analyzes 1.6 RESEARCH STUDIES.

Studies 112

Studies Research Attention Data 112

sgEngage

DECEMBER 10, 2010

That is significantly below average gift amounts through online donation forms. The Right Donor Data Transfer There is a lot of time and attention on what goes into getting someone to make an online gift. Apple could do a lot more good for the nonprofit sector by offering special discounts to organizations or gift-in-kind programs.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75