Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Online Campaigner. Web Producer.

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Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Measurable : You should be able to quantify goals with a numeric benchmark.

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Social Media Guide Media Social 99

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? We’ll share the facts and fallacies about online giving. We can help! So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content.

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email Test Conference Benchmark 150

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."

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Web San Francisco Bookmarking Search 117

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. about online donors and online acquisition. about online donors and online acquisition. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Get one now.

Results 68

Results Fundraising Case Study Mail 68

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

AFP Blog

APRIL 28, 2011

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software.

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Benchmark Studies Research Convio 24

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. million online actions shed light on valuable information for nonprofits and their messaging. billion email messages, 5.6

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Rate email Advocacy Social Media 75

Amy Sample Ward

APRIL 27, 2011

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising.

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Celebrate Impact Fundraising Pakistan 201

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. That doesn't mean online doesn't matter, however.

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Donor Offline Mail Channel 58

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

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Offline Blended Mail Channel 73

Amy Sample Ward

JUNE 13, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Nonprofits must closely consider how fundraising channels work in relation to one another versus as competing initiatives."

Web 114

Web Norway Russia Mexico 114

Connection Cafe

AUGUST 1, 2013

Online fundraising has seen a remarkable rise in the past few years. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. Guest post by: Laura Iancu, 123ContactForm.

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Offline Support Online Donor 38

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The most recent Pew Internet Project Internet and technology use studies show how immersed teens and young adults are in the online environment and how tied they are to the mobile and social sides of it. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.

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Network Work System Teen 110

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38

Care2

JULY 16, 2012

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. When you need to take a really deep dive into critical topics, but don’t want to rely on your own trial and error it helps to look beyond blogs and social media.

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Report Guidelines Ratio Policy 78

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? They also help cross-promote other channels and engagement opportunities. The work is done upfront.

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email Marketing Registration Nonprofit 55

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

JULY 7, 2011

Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients.

Convio 24

Convio Benchmark PowerPoint Rate 24

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

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Mobile Blackberry Convio United States 30

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Online Donors Need to be Moved Offline.

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Online Fundraising Offline Mail 234

NetWits

OCTOBER 4, 2011

Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online. All these elements (and many others) lead one to believe that “going online” is a must. Online fundraising continues to grow by leaps and bounds. It’s grown 34.5%

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Offline Results Fundraising Blackbaud 279

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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Offline Donor Online Aggregator 275

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

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NTEN Conference Technology Blackbaud 71

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

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NTEN Conference Technology Blackbaud 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. It also helps to break down your goal into monthly or quarterly benchmarks.

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Social Media Media Social Chart 129

sgEngage

DECEMBER 27, 2011

One of the most common questions that I get is how much money is raised through online giving. The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion. How much of all fundraising is done online?

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Raise Money Online Giving 85

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. Older donors don’t give online Wrong. 25% of donors aged 65 and older give both online and offline.

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Trend Online Giving Offline 78

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. effective online (fundraising, email communications, social media, technology solutions). Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online.

Offline 67

Offline Results Fundraising Time 67

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

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Offline Integration Online Mail 30

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending January 2011 as compared to the same period in 2010. The Blackbaud Index of Online Giving reports that online revenue decreased by 9.3% for the 3 months ending January 2011 as compared to the same period in 2010.

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Blackbaud Disaster Haiti Giving 63

sgEngage

NOVEMBER 30, 2010

But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign. I just read about the launch and this gave it a viewpoint beyond those who created it. Sounds like it has great possibilities; time will tell.

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Trend New York Blackbaud Argentina 80

sgEngage

DECEMBER 10, 2010

Beth is hoping that people will sign an online petition letting Apple know that people want to give on their iPhones. Not until they improve their existing online giving options and optimize their website for mobile devices. Nonprofit organizations would get far better results from improving their own online giving experience.

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Trend Nonprofit Blackbaud Aggregator 75

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have established contacts with the media and online content sites? Do you have offline and well as online channels ready to go? magnitude earthquake struck the island of Hispaniola. Do you have a scaled down shadow website ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63