NTEN

NOVEMBER 3, 2008

The mini-golf game nearly derailed this newsletter. Now your entire org can benefit from tools like "Mail Goggles", which promises to stop you from sending regrettable e-mails after a couple of drinks. Play2Cures , from the Leukemia & Lymphoma Society. You know, back when people were still spending money.

gMail 36

gMail Hunger New York Wiki 36

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Here are some useful tips to increase your e-newsletters performance rates.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

OCTOBER 5, 2009

In 2008, over two trillion text messages were sent worldwide. Rather than reporting highlights from your Annual Gala Dinner in your print newsletter two months after it is over, or in an e-mail newsletter just a few days after the event, smartphones and social media Apps now allow nonprofits to report live from the event in real-time.

Social Media 195

Social Media Mobile Media Myspace 195

Care2

NOVEMBER 20, 2008

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program Honorable Mention: National Parks Conservation Association Winner: Freepress for their StopBigMedia.com campaign Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies. All rights reserved.

Convio 28

Convio Social Media Award Advocacy 28

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. Online Giving Tops $15 Billion in 2008. billion was given in 2008 to US charities, exceeding $300 billion for the second year in a row. Giving USA estimates that $307.65

Online 90

Online Fundraising Offline Blackbaud 90

Care2

OCTOBER 7, 2008

The idea was that thefederal agency would work with Care2 to build support for the International Year of the Reef 2008. October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com Great work. All rights reserved.

Social Media 31

Social Media International Advocacy Case Study 31

Nonprofit Tech for Good

NOVEMBER 28, 2011

It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Get social and mobile media buzz in their e-mail inboxes regularly! Get training.

Social Media 242

Social Media Media Social Stats 242

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? billion in 2008 to $29.8 The younger generation seems to prefer to donate online, rather than through the mail.

Mail 34

Mail Social Media Advocacy Online 34

Care2

JANUARY 16, 2008

com Passes 8 Million Member Mark » Wednesday Jan 16 2008 So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey Wednesday, January 16, 2008 at 03:57PM | by James OMalley Help us help you by taking the frogloop 2008 Reader Survey ! Copyright © 2008, Care2.com Main | Care2.com All rights reserved.

Survey 28

Survey Social Media Advocacy Case Study 28

Connection Cafe

JANUARY 7, 2009

"2008 is going to be a challenging year." That was the lead sentence in an article Convio Chief Strategy Officer, Vinay Bhagat wrote for the Convio Connection newsletter last January titled, "10 Online Marketing Strtegies for Fundraising in Challenging Times." It's worth reading again, or for the first time if you haven't seen it.

Empowerment 20

Empowerment Convio Mail Slides 20

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

NTEN

SEPTEMBER 30, 2009

article published in our September newsletter , Blackbaud's Steve MacLaughlin. revealed that while overall fundraising was down 2% in 2008, online fundraising. month of December accounted for 21% of the transaction volume in 2008 -- but. It's definitely time to start thinking about your end-of-year e-mail.

Boston 47

Boston email Fundraising Broadcast 47

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. In 2008, Convio pioneered a new program called Convio Go!™ Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Tags: E-mail Fundraising. Meg Murphy, Convio. [Ed. You can read all the details here. ].

Convio 76

Convio Mail Newsletter Game 76

Care2

SEPTEMBER 18, 2007

» Friday Jul 14 2006 Best day to send an e-mail - is there a seasonality factor? Have you been sending your e-mails on a Monday? Perhaps its worth revisiting the topic: which day of the week results in highest e-mail click through rates? Thats what I thought. Friday, July 14, 2006 at 02:15PM | by Agata K.

Mail 28

Mail Social Media Advocacy Case Study 28

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

That sort of information could be a newsletter sign up, a contact form that should be responded to, an online donation or an event registration. As mentioned below, the most solidly supported functions are those related to mail.&# What’s involved in this? First, the what – what to integrate? 8 Judi Sohn 01.22.09

Integration 100

Integration API Drupal Open Source 100

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

Social Media 47

Social Media Online Advocacy Media 47

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Link to the original story.

Social Media 40

Social Media Somalia Myspace Marketing 40

NTEN

FEBRUARY 17, 2010

Many of these organizations continue to see 2X to 3X the daily traffic of average days in 2008. (A Email and direct mail from nonprofits have virtually the same influence on consumers' decisions to give at 27% and 28% respectively -- email closed a 10% gap from 2008 to 2009.1. To get your invitation visit [link].).

Online 74

Online Giving Convio Mobile 74

NTEN

JUNE 18, 2009

And this at an organization that has an extremely successful, longstanding premium program in their direct mail. Online environmental donors (as opposed to direct-mail respondents) may not be as swayed by swag. Old-line direct mail programs can work online. At least, it did in late 2008. What gives? Could be the audience.

Giving 44

Giving San Francisco Fundraising Test 44

Care2

DECEMBER 8, 2008

The webinar, hosted by Care2s own Eric Rardin, features two highly successful online fundraisers, Madeline Stanionis , CEO and founder of the Watershed Company and online fundraising guru, and Elise Fullerton, direct mail manager and online fundraising maestro for Alley Cat Allies. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

APRIL 15, 2008

» Friday Mar 28 2008 Convio Online Marketing Nonprofit Benchmarks Released Friday, March 28, 2008 at 11:53AM | by James OMalley Convio recently released their second annual nonprofit online marketing benchmarks study. April 15, 2008 | Jordan V Copyright © 2008, Care2.com All rights reserved.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

» Friday Mar 28 2008 Convio Online Marketing Nonprofit Benchmarks Released Friday, March 28, 2008 at 11:53AM | by James OMalley Convio recently released their second annual nonprofit online marketing benchmarks study. April 15, 2008 | Jordan V Copyright © 2008, Care2.com All rights reserved.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

APRIL 24, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

AUGUST 12, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Case Study Online 31

NTEN

MARCH 26, 2009

We spent a lot of time at the end of 2008 working with one of our clients, the Humane Society of the United States, and our friends at the Watershed Company to come up with a nice mobile test for end of year fundraising. HSUS had already built a mobile subscriber list of about 12,000 activists through Mobile Commons by December of 2008.

United States 44

United States Mobile Test Advocacy 44

NTEN

JUNE 18, 2009

The four cornerstones of effective email communications are Personal, Targeted, Integrated and Trackable: Personalized with data (your $75 contribution on May 6 th); Targeted to the audience (activists who have given less than $50); Integrated with direct mail, website content, etc.; Hint: you have to ask before you can know that.)

Communication 57

Communication Online DC Wiki 57

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 1, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Video Advocacy Web 28

Wild Apricot

JUNE 27, 2008

in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. Wild Apricot Updates - June 2008. E-mail marketing. May 2008 (9).

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

OCTOBER 24, 2008

October 23, 2008 | Marinel James-this is great. October 28, 2008 | Hatef Really like this post on video conference information. November 20, 2008 | Video Conferencing Really like this post November 20, 2008 | Video Conferencing Thanks James for sharing such a useful information. Thanks for sharing the news.

Social Media 28

Social Media Video Conference Internet 28

Care2

SEPTEMBER 15, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com Gives me hope! All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

SEPTEMBER 8, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com Gives me hope! All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

DECEMBER 5, 2008

link] Regards, Mark South December 5, 2008 | Mark South Copyright © 2008, Care2.com If youre looking for some last minute help with your year-end fundraising, make sure you check out our Procrastinator’s Guide to Year End Fundraising. All rights reserved. All Care2 terms of service and privacy policies apply.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44