NCE Social Media
MAY 4, 2012
Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. If you don’t have a copy of the report, you can get it here.
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.
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.orgSource
AUGUST 28, 2023
A social media following doesn’t guarantee that exclusive pedigree. Although an expert who comes with a big social network would be at the top of my list. You might even begin your search by following related hashtags on social platforms or industry forums. Influencers are not necessarily thought leaders.
Nonprofit Tech for Good
APRIL 14, 2013
Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel.
TechImpact
OCTOBER 2, 2014
Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. The undisputed king of online engagement is video. 50% of the ROI of a pin can happens after 2.5 And for good reason, too.
Nonprofit Tech for Good
FEBRUARY 14, 2011
However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.
Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.
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