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The Secret Way To Boost Year-End Gifts

Bloomerang

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Texting is the 21st century version of a phone call. Much lower!

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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

Create a standardized script. Include matching gifts in call scripts. To illustrate our point, take a look at two possible phonathon script introductions: Phonathon Script Introduction #1: “I’m calling on behalf of University X to raise money for our annual phonathon campaign. Create a standardized script.

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[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?

Bloomerang

Thank you phone calls have the effect of closing the loop, helping to keep alive the warm glow people experience when making a gift. You want an insider, who lives and breathes the mission (as opposed to simply reading a script), and who can make a personal connection. Someone donors could call back with questions if they wanted to.]

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

If someone wants to reach you by phone or email, it should be easy for them to do so. Did you know the average nonprofit email open rate for nonprofits is 25%? Keep in mind that, per the Fundraising Effectiveness Project , ongoing donors renew at a much higher rate (60%) than first-time donors (19%). Try three times.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. If the gift was made using a smart phone, text the simple gratitude message. Also make a thank you phone call (set a threshold, e.g. $100+ gifts) or send a thank you text. People give. One week after gift: .

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

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