Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 102

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%.

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Retention Rate Donor Strategy 76

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. <<

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Connection Cafe

NOVEMBER 19, 2018

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. You can do this through newsletters, magazines, emails, social media and personal phone calls (for major donors). Next you will need a stewardship plan to secure retention rates.

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Rate Retention Donor Gift 28

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work. Consider hosting a thank-a-thon in January.

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Giving Retention Gift Hosting 112

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Gift 98

The Modern Nonprofit

MARCH 26, 2024

Tracking open and click-through rates for each segment provides data to refine messaging. Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value.

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Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Improve donor retention through donor targeting and filtering. Levels of fundraising software support typically include phone, email, and chat. Make Sure You’re Getting the Real Deal.

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Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?

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Retention Rate Donor Lesson 53

NonProfit Hub

JANUARY 19, 2015

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. Development Director John Mabry humbly attributes their retention rates to their cause. When you’re an organization based in Lincoln, Neb., People need to eat,” he said.

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Retention Rate Organization California 28

Qgiv

JUNE 8, 2021

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

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Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. If they don’t update their card, pick up the phone to call and ask. How lapsed is “lapsed”?

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Donor Rhode Island Gift Tennessee 81

sgEngage

AUGUST 1, 2023

Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Response rates are 5X higher. Email response rates hover around 1%; the direct mail response rate is 5-9%. Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy.

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Connection Cafe

JUNE 15, 2017

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. And, their new donor retention rate is at 32% (compared to 19% nationally).

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Retention Donor Giving Rate 35

Get Fully Funded

SEPTEMBER 14, 2021

In this article, we’ll discuss the following six concrete steps your nonprofit can take to boost revenue and grow your organization: Track your organization’s retention rate. Track your organization’s retention rate. Once you have your starting point, you can focus on improving your own rate over time.

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Donation Strategy Retention Rate 64

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

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Relationship Donor Build Tips 93

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Volunteering.

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Mobile Digital Fundraising Advocacy 130

Pamela Grow

FEBRUARY 17, 2021

Monthly donor retention rates: 90 percent and up (double the average donor retention rate of 45 percent!)”. One of the best things that you can do is to make a phone call to the monthly donors you do have. If you’ve been following me for even a short time, you know how important I know it is.

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Storytelling Donor Retention Rate 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. sure also to include the overhead rate of staffing and running your nonprofit. But when setting your total fundraising goal, you can include the actual overhead rate.

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Action Report Practice Fundraising 73

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. People spend 2.5

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Mobile Build Benchmark Rate 96

Get Fully Funded

JUNE 14, 2023

Phone call. For some donors, nothing replaces the connection of speaking to another person, which makes a phone call a great way to communicate with them. A larger gift may warrant more detailed messages, or even multiple communications, such as a personalized email and a phone call. How frequently does the donor give?

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Communication Personal Donor Nonprofit 59

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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Giving Retention Metrics Demographics 119

Qgiv

SEPTEMBER 28, 2022

Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Often, your organization will spend more time and funds on donor acquisition than on donor cultivation or retention. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Email marketing analytics: help us track open rate, click-through, and donation conversions. Maybe pick up the phone and call a few of your donors! Here are three simple steps to get your started!

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Audience Donor Survey Demographics 82

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Retention rates for both new online and offline donors are bad.

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Benchmark Internet Report Giving 144

Connection Cafe

MARCH 17, 2014

Her second book is The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by About.com. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! Phone-a-thons.

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Calendar Retention Donor Empowerment 39

Qgiv

JANUARY 24, 2024

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships. And the list goes on.

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Practice Strategy Guide Fundraising 52

Achieve

MAY 11, 2023

Furthermore, it shows that you value your staff, which helps motivate employees , leading to a higher employee retention rate and a stronger, more experienced team. While many employees appreciate a verbalized, in-person thank-you, you can also say thank you through: Phone calls. Say thank you.

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Ideas Method Gift Nonprofit 52

Cloud 4 Good

MAY 17, 2022

It allows us to market, recruit, retain, and analyze which programs are being picked and which programs have the best graduation rate,” Mumphrey noted. Using Automation to Increase Enrollment and Admission Rates. At LSU Online, their application and admittance processes are managed by two groups they call Recruitment and Retention.

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Louisiana University Education Student 59

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Bloomerang

NOVEMBER 10, 2023

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. Follow up with a phone call, thanking them for past engagement and discussing what they love about your mission. Make one last phone call. Make phone calls.

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Gift Raise Guide Relationship 97

DipJar

AUGUST 6, 2021

Volunteer Retention. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. A high volunteer retention rate means your organization has successfully maintained the support of engaged and active supporters who champion your cause. Volunteer Recruitment. Volunteer Communication.

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Volunteer Program Management Retention 98

CauseVox

JUNE 7, 2022

Increase your conversion and retention rate with a branded donation page. The retention rate for this group is almost twice that of one-time givers. Donors are more likely to visit your website on their phones and tablets than their desktops. Make your brand memorable for donors. Use Descriptive Tiers.

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Donation Pledge Gift Mobile 83

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Analytics Analysis 361

Bloomerang

OCTOBER 30, 2023

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. There’s nothing better than that.”

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The Science Behind Engaging your Supporters

MAY 15, 2019

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

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Benchmark Digital Report Learning 81

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141