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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

But digital and mobile app payments are coming. And email ROI and online giving is up, up, up! Prediction: Gen Z will prefer mobile apps. 18% of all online donations come from mobile device users. Given the opportunity, 48% of American adults would make donations within a mobile app. Source: Dunham+Company.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

There absolutely is a math to social and mobile media. then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. There is also a science to social and mobile media. Download Spreadsheet Template ]. Website Unique Visitors.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

However, as I travel the country this year giving trainings on social and mobile media to nonprofits of all sizes, I’m somewhat flummoxed that the No. Social media is no longer new, and the Mobile Web is rapidly upon us… now. Be insistent and firm that your nonprofit needs to embrace social and mobile media.

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10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.