Connection Cafe

NOVEMBER 29, 2018

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates.

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Metrics Donor Fundraising Retention 42

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Get a holistic view of prospective donors’ involvement by studying factors like event attendance, time spent volunteering, response rates to emails, whether they are signed up for your newsletters, and so on.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the platform scalable to support your nonprofit growth in upcoming years?

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Metrics Nonprofit Profile Platform 261

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Despite this, GivingTuesday’s Look Back report shows that GivingTuesday provides a donor acquisition growth rate that is 4.4x

Template 98

Template Retention Stream Social Media 98

Candid

AUGUST 18, 2021

The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach.

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Course Fundraising Analysis Mail 130

Qgiv

JANUARY 24, 2024

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships.

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Practice Strategy Guide Fundraising 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

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Analytics Org Adwords Metrics 52

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy.

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Demographics Retention Donor Research 72

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year. Launch your campaign.

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Fund Donor Strategy Search 52

Whole Whale

NOVEMBER 10, 2021

But while it may seem tempting to toss your organization’s own time and money into that pool, what does it mean to build an app? App retention rates also indicate that most audiences will be churned through within months. HappyApp.org is now 10 months post launch, having spent $70k for 2,459 users at a rate of $28 per user.

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Mobile Build Benchmark Rate 96

Neon CRM

DECEMBER 1, 2023

Do you know your donor retention rate? It’s one of the most important metrics you can track—it can teach you so much! On top of helping you understand how well you engage donors after their first gift, your donor retention rate can guide you as you plan future fundraising campaigns, messaging, and community outreach.

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Retention Rate Track Donor 52

Volunteer Hub

DECEMBER 30, 2020

Each hour provided by a volunteer saves your organization money. In doing so, your organization will better understand the intrinsic value of your volunteer workforce and why volunteer retention is so important. Measure the Conversion Rate Between Volunteers and Donors. Measure Volunteer Value. Check out how VolunteerHub works.

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ROI Measure Volunteer Program 98

Get Fully Funded

SEPTEMBER 14, 2021

In this article, we’ll discuss the following six concrete steps your nonprofit can take to boost revenue and grow your organization: Track your organization’s retention rate. Track your organization’s retention rate. Once you have your starting point, you can focus on improving your own rate over time.

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Donation Strategy Retention Rate 64

Bloomerang

APRIL 12, 2022

This feature appears in each donor’s profile and rates their engagement from “cold” to “on fire!” Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. A generosity score also rates supporters from “cold” to “on fire!” Fundraising metrics. Generosity score.

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Software Management Donor Guide 98

Qgiv

JUNE 23, 2021

All fundraisers know that their main goal is to raise money, but not all of them think about sustainability or scalability. When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Measure all fundraising metrics.

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Campaign Effective Fundraising Nonprofit 98

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

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Relationship Donor Build Tips 93

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

Allegiance Group

FEBRUARY 27, 2024

Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Data Retention: Where GA3 would retain your data for 10 or more years, GA4 has a 14-month retention window — but only on certain types of data. You’ve Switched to GA4 — Now What?

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Analytics Google Fundraising Track 52

Roundtree

FEBRUARY 14, 2022

Tell them a story or share some important metrics. . Retaining a donor becomes much easier when they feel they are valued beyond their money. #3: If your organization’s communication style is sporadic, then don’t be surprised when your donor retention rate is sporadic. 2: Give as much as you ask. . 3: Be thankful.

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Donor Relationship Retention Gift 52

Pamela Grow

JUNE 14, 2023

When you deliver an experience that makes donors feel good about contributing to your cause, you could see a significant increase in retention rates. Prioritizing donor retention will ultimately build a dedicated pool of supporters who will lend support any time you need it. This refers to any gift given to your organization.

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Pledge Difference Donation Retention 52

Bloomerang

AUGUST 29, 2023

Both of these virtual fundraising platforms are used to raise money online, but in different ways and under slightly different circumstances. This helps increase donor retention rates, which leads to more revenue. You can use it to keep an eye on your donor retention rate, campaign progress, and more. Ticket sales.

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Platform Donation Online Fundraising 61

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

Qgiv

JANUARY 19, 2023

Establish a recurring donation program An efficient way to grow donations and improve donor retention is through recurring giving. In fact, a 2016 study showed that monthly recurring donors have a 90% retention rate compared to the average donor retention rate of 46%.

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Practice Fundraising Nonprofit Gift 52

Bloomerang

JULY 6, 2023

Here is an overview of a few misconceptions about the process: Our nonprofit should be focused on saving/generating money, not spending it. It’s a cliche, but it’s true — you have to spend money to make money. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

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Examples Guide Model Nonprofit 117

Bloomerang

JULY 19, 2023

Systematically keep track of the following: Donor metrics: Who are your supporters, and what interests do they share? You’re able to see, for individual donors and for the organization overall, the number of asks made, gifts obtained, average size of major gifts and donor retention rate. Organized recordkeeping is key.

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Professional Leadership Develop Proposal 70

Everyaction

MAY 24, 2018

There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Even though online revenue grew last year and the year before, every individual email metric declined. Social media audiences continued to grow in 2017.

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Benchmark Digital Trend Report 62

NonProfit Hub

APRIL 18, 2024

Needing money is a common denominator among all nonprofits. With the rise of social impact as a business metric, companies are more eager than ever to contribute to meaningful causes, yet many nonprofits don’t make the most of this fundraising avenue. We may serve different causes or operate in different areas of the world.

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Benefit Donation Sponsor Gift 47

Qgiv

SEPTEMBER 29, 2021

For decades, Adrian has been espousing the values of focusing on donor retention as a top-line metric of the health of an organization. The notion motivated Jay to introduce a powerful, affordable, easy-to-use donor retention product to help mid-market nonprofits. Donor retention is about a donor coming back to you.

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Retention Database Relationship Case Study 52

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. They also measure retention to see how many return each year and what factors could play into increases or decreases. . If so, share the news.

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Virtual Professional Marketing Fundraising 105

Get Fully Funded

JULY 6, 2022

Pet stores often have long, comprehensive lists of customer contacts who love animals and have money to donate. Thus, selling items made for (and about) their pets is an easy way to raise money for your cause. Use your event to raise money from attendees by incorporating additional, engaging elements, such as: Selling food and drink.

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Ideas Organization Fundraising Classes 52

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Metrics Fundraising Retention ROI 87

Bloomerang

FEBRUARY 1, 2023

Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Individual tasks. Merchandise sales.

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Org Raise Tools Help 80

Neon CRM

JANUARY 23, 2024

Planned giving donors—people who have left money or other assets to your organization in their wills—are some of the most dedicated supporters. Let’s be frank: Major gifts mean major money. It’s intimidating to ask for money, especially major-gift-level money. It’s your lead-in to donor retention. Why Implement It?

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Gift Strategy Raise Database 52

Neon CRM

JUNE 23, 2023

For many nonprofits, membership programs are a fantastic way to raise money and connect with people who are passionate about their cause. While finding new members is always a priority, member retention is often overlooked—even though it’s less expensive to retain members than to find completely new ones.

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Retention Strategy Nonprofit Mail 52

Achieve

APRIL 10, 2020

If you fail to create a virtual event that entices your donors and supporters enough to become attendees, then you’re spending time and money without any real return. That would basically make the whole point moot and could establish your reputation as unreliable and bad with money, causing people to lose interest in your cause. .

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Virtual Donor Registration Relationship 52

Classy

JUNE 4, 2021

Mentioning matching gifts in your communications results in a 71% increase in email response rate from donors, so weave this into your outreach to boost donor engagement and funds. You can peak donor interest and even boost donor retention by providing information about this savvy way to maximize impact.

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Gift Strategy Ratio Fundraising 57

Connection Cafe

MAY 9, 2013

Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event?

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Analytics Benchmark Fundraising Metrics 40