article thumbnail

Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

Beth's Blog: How Nonprofits Can Use Social Media

This “ Keep Calm and Shine On ” t-shirt is a riff on the popular “ Keep Calm and Carry On ” meme used by Autism Speaks to help promote the annual World Autism Awareness Day. Even though you interact with these memes, we’ll help you be more sophisticated by not showing them to you.’

Meme 106
article thumbnail

In conversation: using data and education to advance racial equity at MEASURE

Candid

On March 13, 2022, Meme Styles, president and founder of MEASURE , joined Candid CEO Ann Mei on the stage at SXSW for their talk: Using Data to Advance Racial Equity ( available to watch now on YouTube ). Candid's team reached out to Meme recently to learn more about the work MEASURE is doing in Austin, TX.

Measure 98
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Instagram was the most selected method for nonprofits to contact Gen Z, followed by email and text message. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate.

Advice 98
article thumbnail

Creating a Fundraising Culture in Your Nonprofit

Greater Giving

Interactions delivered during the solicitation phase come in many shapes and forms and through many different communication methods, like the phone, social media, direct mail, text message, etc. Connect with your donors regularly through a variety of social media networks and via text with a variety of messages. Ask—then ask again.

Culture 94
article thumbnail

The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Here’s the method. Remember that when you use the scientific method, your experiment is only as good as your hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. Verbal fads and memes come andgo in the blink of an eye.

Test 114
article thumbnail

Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

pdf) starts the conversation and attempt to address a method to quantify influence. " A pithy quote from Jeff Jarvis in the side bar answers, " Starters and spreaders of memes are the most influential people. " It also identifies some other types of meme behavior including meme adapter, meme contributor, and meme reader.

article thumbnail

Retargeting Vs. Remarketing – What Is It And How It Works?

Connection Cafe

This one meme sums up the whole concept of retargeting and remarketing. Both these methods help you target and market to people who have already entered your buying cycle. 97% of people who visit your website for the first time leave without making a purchase. Chances are they couldn’t find what they were looking for.

Work 26