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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

Metrics 98
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. How to Best Illustrate ROI.

ROI 329
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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. Send In the First 24 Hours Post Donation According to recent email marketing research , the timing with which an email is sent is one of the most essential criteria regarding its likelihood of success.

Gift 97
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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

Marketing and Communications: Strategies for promoting the nonprofit’s mission and engaging stakeholders. Every nonprofit leader has faced disagreements over the next three components of a nonprofit business plan; programs and services, strategic goals and objectives, and marketing and communications.

Guide 52
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

Digital 111
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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

Below, we cover three best practices to successfully make the most of matching gift programs and the funds they could provide to your organization: Market your matching gift program to boost donor awareness. Market Your Matching Gift Program to Boost Awareness. Strategize with a developed research plan. Capital Group. American Express.

Gift 57
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Sales Ops: Table of Contents.