Nonprofit Tech for Good

FEBRUARY 14, 2011

Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements.

Newsletter 247

Newsletter Social Media Build Media 247

NTEN

JANUARY 14, 2009

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. Get your message out, then determine how many people respond by visiting your site and taking action (or sending their response card in with a check). At the end of the video, you ask viewers to sign a petition at your site.

ROI 66

ROI Social Media Media Social 66

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). This will change quickly as you build your communities on social media sites. In fact, social media has increased the consumption of e-mail.

Social Media 243

Social Media Metrics Track Myspace 243

Nonprofit Tech for Good

DECEMBER 13, 2010

We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders. Anything else?

Social Media 206

Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Anything else?

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

DECEMBER 30, 2009

Below are the 11 TwtPoll results that I think are the most telling: 1) Is your nonprofit planning on utilizing mobile technology in 2010 (live Tweeting, group texting, iPhone Apps, launching a mobile site)? [ [link] ]. 13% Check/snail mail. 5% A social networking site (like Facebook). 39% Yes… it’s in the works.

Results 192

Results Communication Strategy Myspace 192

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature.

Charity 77

Charity Create Sponsor Sample 77

Nonprofit Tech for Good

FEBRUARY 1, 2011

From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites.

Social Media 190

Social Media National Interview Examples 190

Qgiv

MAY 31, 2023

You’ll need to tailor the post for each site. Through direct mail, email, social media, digital ads, and holiday campaigns, his clients are seeing successful results and ROI year after year. We provide direct mail, websites, email marketing, donor acquisition, and income problem solving. But When and Why?

Social Media 52

Social Media Share Media Social 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Forum One

JULY 13, 2021

When you visit a website, cookies allow the site to store information on your web browser so it can recognize you in the future and remember information like your language or user name. Decreased ROI on ad spending. .” In 2019, Apple updated ITP to version 2.1, Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

Nonprofit Tech for Good

JULY 28, 2010

Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. While it is definitely true these sites could be here today, and gone tomorrow, your supporters will indeed migrate with you on to The Next Big Thing. The community was red hot.

Social Network 192

Social Network Community Network Myspace 192

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. What’s more, an improved IA makes for happy site visitors, which can improve overall impressions of your organization and brand.

ROI 81

ROI Digital Strategy Template 81

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Facebook has a mobile site ( m.facebook.com ), a touch site ( touch.facebook.com ), and Apps for iPhone, Android, Blackberry, Palm, Sidekick and many more. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. Foursquare.

Blackberry 215

Blackberry Tools Media Management 215

Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. Many users voluntarily supply these sites with their name, age, geographic location, marital status, and more. Most social media sites provide ad performance data when you advertise on their platforms. Direct mail tips. How do you remedy this?

Practice 52

Practice Marketing Fundraising Social Media 52

Qgiv

JUNE 24, 2021

While you don’t necessarily need to tick off all those boxes to create a great event registration site, it is important that you use some of them. Did you know that email has the highest ROI (return on investment) of any nonprofit marketing channel? How to Promote a Fundraiser With Direct Mail. You’ll get $40.00

Fundraising 59

Fundraising Press Social Media Sponsor 59

DipJar

SEPTEMBER 12, 2022

Neglecting site design. Did retargeted ads see more conversions than direct mail solicitors? Neglecting site design. But are you paying attention to your site’s design ? . That’s because your site is a direct reflection of your brand. That’s because your site is a direct reflection of your brand.

Marketing 52

Marketing Social Media Nonprofit Integration 52

CauseVox

JUNE 9, 2021

Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! What will not have a good ROI? Virtual Gala Fundraiser.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. 522 clicks to my site at a cost of $0.29 From an economic standpoint, the potential ROI is amazing. Here are a few guides for popular sites to get your tracking codes set up: Google Remarketing Tag.

Ideas 111

Ideas Donation Online Strategy 111

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

Practice 339

Practice Online Fundraising Nonprofit 339

Whole Whale

SEPTEMBER 20, 2022

Orr Group applies analytical frameworks and ROI-based models developed in the for-profit world to help with nonprofit development. Want to get your site checked for inclusive language before the end of 2021? The firm is skilled in designing and implementing customized research solutions to meet clients’ specific needs.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc.

Social Media 253

Social Media Media Management Tips 253

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

OCTOBER 14, 2009

At the very least, Nonprofit Admins that spend a couple of hours teaching themselves the basics of HTML should be able to use this App to add a “Donate Now&# button to their page [ Example: Amazon CARES ] and/or an e-mail newsletter sign up box, mobile sign up box, and Web 2.0 icons [ Example: World Wildlife Fund ]. Causes App.

Facebook 214

Facebook YouTube United States Twitter 214

DNL OmniMedia

MAY 25, 2022

In order to optimize your site to receive the most traffic (and conversions), pay attention to how your site is currently performing. Consider setting up a free Google Analytics account for your site if you haven’t already so that you can easily access the most vital website metrics. Referral traffic. Website Conversion Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

NOVEMBER 28, 2011

Get social and mobile media buzz in their e-mail inboxes regularly! Your ROI (and thus your boss’s willingness to invest in social and mobile media) is directly related to how well-integrated these tools and communities are with one another. Such as Mashable , Nonprofit Tech 2.0 , Socialbrite , etc. Get training.

Social Media 243

Social Media Media Social Stats 243

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Then use what you learn from them to grow your site! Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Focus on producing great content all the time.

Site 50

Site Web RSS Build 50

Nonprofit Tech for Good

MARCH 2, 2010

The News Feed > Most Recent is enough to keep your Facebook ROI (Return on Investment) consistent. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. Facebook should launch a Facebook Ads Grant Program for Nonprofit Organizations. It’s time. It’s profitable.

Facebook 210

Facebook Results Experiment Organization 210

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!".

Public 50

Public Metrics ROI Chapter 50

Nonprofit Tech for Good

DECEMBER 2, 2009

MySpace was and still is (for some) the easiest social networking site to grow a community quickly. As a regualr MySpace user, there is no denying that MySpace is more diverse than any other social networking site. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

Care2

DECEMBER 4, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Care2.com 60) Search « Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28