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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 24%: Our organization has raised slightly more money than we expected. 18%: Our organization has raised slightly less money than we expected.

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Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data. Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email).

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

This further reinforces that Millennials want to support charities by giving more than just money. Direct mail is still important One shocking finding is how important direct mail is to fundraising. More than half of Millennial respondents rated themselves as being motivated to respond to a direct mail appeal.

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How to Improve Donor Retention

Allegiance Group

Charitable giving increased significantly during the last two years, primarily driven by a spur of generosity triggered by the Covid pandemic and stimulus money. According to the Fundraising Effectiveness Project , donor retention rates for first-time donors have been between 45% and 60% for recurring donors for the past decade.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

If you choose not to pursue fundraising on Facebook, you are probably leaving money on the table. Be clear about the reason for the campaign and tell prospective donors where their money will go. Rent money for three families at risk of being evicted? You don’t need to over-explain the project you are looking to fund.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Whether you choose to do this over a livestream video, as a post on social media, or in another format, consider having two people support this project. Encouraging conversations. How did you feel after those interactions?

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

On August 2-3, I attended the 5th biennial Money for Our Movements (MFOM) social justice fundraising conference in Baltimore, Maryland, convened by the Grassroots Institute for Fundraising Training. We also asked the audience what tools they would recommend through Poll Everywhere. Here''s what they said.