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The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

While it’s common knowledge in the for-profit world that it costs much more to secure a new customer than to retain an old one, somehow many nonprofits haven’t yet fully grasped that the same holds true with donors. Here are the 7 Keys to Improving Donor Retention and Enhancing Your Gratitude Program: 1. Promptness.

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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. To reserve your free copy of our January/February issue on donor retention, sign up today. ————————————————. By now, your appeal should be written. Think again.

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Let the Donor Decide: Don’t Assume Giving is Off the Table During a Crisis

Connection Cafe

White in a TIME Magazine article in 2018. Forty-one percent of donors have changed their giving due to increased knowledge about the nonprofit’s effectiveness. All attention should be on retention. “Humanitarian crises, natural disasters, disease outbreaks – the needs today as pressing as ever,” stated Martha C.

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Even More Benefits to Tracking Outcomes

Connection Cafe

In the fall 2015 issue of npENGAGE Magazine , my colleague Annie Rhodes wrote about our extensive outreach to the market to discover how measuring outcomes and impact are becoming essential to the philanthropic sector. Outcomes = Opportunity. Importantly, shareholders are recognizing this phenomenon.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Knowledge: Subject matter expertise, research, polling, case studies. History: Simply being around a long time has some cachet and may mean you have access to historical wisdom, knowledge, and records. Every tactic here is as much about retention and appreciation as it is about perks.

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A Beginner’s Guide to Membership Associations

Neon CRM

Members can also use associations to exchange knowledge, advocate for their shared causes, and swap valuable resources and services. Members often receive newsletters, journals, or magazines that feature industry updates, case studies, and member profiles.

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Research Friday: A Case for Content Curation

ASU Lodestar Center

The Chronicle of Philanthropy , Nonprofit Times , Social Innovation Review , and Nonprofit Quarterly are a few industry specific publications that are considered "go to" sources of knowledge. The ASU Lodestar Center Nonprofit News (LCNN) is a free source of information sent to your inbox bi-monthly, and it's stuffed with knowledge and tools.

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