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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone.

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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. Twitter Ads Dashboard : Twitter has made its Ads Dashboard available for regular use beyond advertising tracking. To help get you started, here is a list of some of my favorite measurement tools.

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How to Create a Power-Packed Donor Thank You Letter

Get Fully Funded

Some greyhounds come to us with track injuries. Still others need some time to adjust to a life away from the track. It doesn’t spew mind-numbing facts and stats about the need and their accomplishments. Element #6: Contact info for questions. Element #8: Receipt info. Others are very shy.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. billion by 2025.

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Major Donors: How to Attract (and Keep) Them

CauseVox

Still, others may prefer high-level stats or an executive summary of what you accomplished in the last year. Once you’ve done your research, be sure to park this info in a place where you can easily reference and update (like a CRM ). How you report back to a donor is going to vary with the donor, especially a major donor.

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15 Steps to an Awesome Website Launch

Care2

Test Forms - Test donation and email subcription forms to be sure that funds are processed properly and contact info transfers to your database. Burn your feeds – You’ll want to make setup your RSS feeds properly in Feedburner so that you can track subscriber numbers and click-throughs from RSS readers.