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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Data 210
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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Follow industry trends.

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professionals

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Event Marketing 101 – Guide & Strategies

AccelEvents

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

Marketing 119
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What Will Be The New Normal For The Event Industry?

AccelEvents

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small. Connecting Local Events.

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What Will Be The New Normal For The Event Industry?

AccelEvents

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small. Connecting Local Events.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Does it seem like everyone you know is raving about a new tool that’s revolutionizing the way employees in all industries are doing their work? With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency!

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