Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. spanhidden

Digital 36

Digital Marketing Game Headline 36

Nonprofits Source

NOVEMBER 3, 2017

So how do you get those first page results? Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. This is because people process images 60,000 faster than they do words, making it easier to understand and retain information. Add your keyword to an image alt tag.

Beginner 91

Beginner Digital Marketing Guide 91

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

MAY 18, 2020

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Your account must maintain an overall click-through rate of at least 5%. While RSAs take a bit longer to create, they have produced excellent results for nearly all of our clients.

Google 331

Google Grant Guide Adopt 331

Nonprofits Source

JANUARY 23, 2023

While an incredible marketing opportunity, nonprofits need to know how the program works and how to write enticing ads if they want to see results. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords. Maintain a 5% click-through rate (CTR).

Grant 52

Grant Google Guide Nonprofit 52

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Tech Soup

JUNE 20, 2016

By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel. Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Display Powerful Images.

Donation 36

Donation Money Headline Raise 36

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. Social Media Marketing Statistics.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The results are greater than an individual or organization could accomplish alone. Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. How do you measure the impact of the crowd here?

Measure 96

Measure Fund Impact Minnesota 96

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. I’m going to share the results here. I’m going to share those results. I’m going to share those results so you can see them too. So type your questions in any time today. That’s okay.

Video 82

Video Fundraising Guide Test 82

Nonprofits Source

OCTOBER 11, 2017

Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Then double down on investment in areas that show promising results. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Conclusion.

Process 98

Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Oftentimes, registration rates suffer because of the process itself. The 2nd gift.

Story 54

Story Nonprofit Social Media Content 54

Neon CRM

JULY 14, 2023

After all, maintaining your nonprofit’s public profile is a lot of work—and it can often take awhile before you start seeing results. Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures.

Public 52

Public Build Strategy Press 52

DNL OmniMedia

OCTOBER 22, 2020

Interlochen knows that their campaign results are only possible because of their generous donors. We worked with Save the Children US to create their customized child sponsorship experience, and we’re proud of the result! Check out the embedded video in the image below. Donor-focused content. Top Nonprofit Website: Ontario SPCA.

Websites 52

Websites Organization Nonprofit Site 52

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

This means £8,000 every month to spend on advertising in Google’s search engine results to greatly increase your visibility, website traffic, and, hopefully, donations. Do not only promise results after a consultation or after a product or service is bought. Search results are displayed. They can’t contain images or videos.

Grant 40

Grant Google Guide Search 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

Utah has the highest birth rate in the country (88 births per 1,000 women aged 15 to 44) and the youngest population – almost a third of Utahns are under the age of 18. We also have the highest rates of uninsured children in the nation, with one in six Utah kids lacking coverage. As a result, we.

Children 106

Children Voice Social Media Utah 106