Nonprofit Tech for Good

SEPTEMBER 17, 2023

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Bidding on high CPC keywords that aren’t that important to your nonprofit’s mission could eat up your $10 thousand monthly budget.

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Nonprofit Tech for Good

JANUARY 10, 2020

Nearly everyone has Google Analytics installed on their websites, but they should. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance. Here’s what you’ll learn: 1.

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NonProfit PRO

MAY 9, 2023

Google Ad Grants for Nonprofits is a program that allows registered 501(c)(3) nonprofits up to $10,000 per month to spend on Google search advertising. Let’s learn how to register for Google Ad Grants and pick apart the biggest misconception about the program.

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NonProfit PRO

JUNE 6, 2023

On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. If you are tech savvy, this is good news. If not, this could be a time-consuming headache that burns through time and money. Here are some ways to manage the shift.

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NonProfit PRO

JUNE 9, 2021

One of the things our marketing team is always looking to understand is what nonprofits need. In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. This article will lay out some of the fundamentals discussed in a recent webinar on the topic.

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Nonprofit Tech for Good

DECEMBER 9, 2023

Website maintenance and support can be a luxury for nonprofits working on a tight budget. Here are 10 website maintenance tips that your nonprofit can do yourself to ensure that your website is healthy and running at its best — without needing to break the bank! Is your nonprofit’s website responsive across all devices?

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Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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Pamela Grow

JANUARY 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. High spam rates are like waving a red flag at Google and Yahoo. Wondering why Google and Yahoo are shaking things up? of all emails opened.

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Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. How do nonprofits get started?

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Nonprofit Tech for Good

MARCH 22, 2020

Most nonprofit board members volunteer because they want to support a worthy cause. Transparency is an essential quality for a nonprofit. Transparency about programmatic approach, results, governance, and finances are just a few ways a nonprofit can be open about its work, and this openness must start with the board.

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Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits.

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Bloomerang

MARCH 21, 2023

If they’re talking about your nonprofit, you probably want to know what they’re saying, right? If you’re like most nonprofit professionals, you’re too busy focusing on your day-to-day tasks to search the internet for mentions of your nonprofit. That’s where Google Alerts come into play. What is a Google Alert?

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Nonprofit Tech for Good

APRIL 29, 2013

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Sierra Club :: Impact of Google+ Page and Wikipedia. Google Plus Social Media'

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Elevation

JUNE 3, 2021

Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.

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The Nerdy NonProfit

MAY 28, 2019

If you’re going to start a business, Google is a must-have for all of your needs. It’s especially beneficial for nonprofits, not only for its free office suite but also for the many advertising and marketing options it offers. What Is Google for Nonprofits? Those may include some of the following: Google Ad Grants.

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Nonprofit Tech for Good

JANUARY 19, 2013

View: All Webinars for Nonprofits. This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Related Links: Winter Webinar Special for Nonprofits. Related Links: Winter Webinar Special for Nonprofits.

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Wild Apricot

NOVEMBER 1, 2022

Did you know that nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google? Through the Google Ad Grants program , Google strives to empower nonprofits to amplify their causes online and reach an audience searching.

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NonProfit PRO

MAY 28, 2021

Raise awareness, attract donors, and recruit new volunteers using Google search ads. Each qualifying nonprofit has access to up to $10,000 per month in search ads on Google, ensuring your message is seen by the people you are trying to reach.

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Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? When Can I Expect to See Results from Google Ads?

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M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! The post Google Analytics and Benchmarks: HAWK first appeared on M+R.

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Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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CauseVox

SEPTEMBER 25, 2023

We all know how important the GivingTuesday and Year-End Fundraising campaigns can be for nonprofits. Using the Google Ad Grant is an effective way to get the word out about your organization and promote your fundraising campaigns. This session will also feature a live Q&A and be recorded for on-demand viewing.

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TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? This informs you on who is advocating for your nonprofit on other websites, and can give you good fodder for your social media outlets to think them for their support.

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Elevation

OCTOBER 5, 2021

You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal.

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Nonprofit Tech for Good

JULY 25, 2011

Currently Google+ is only available to invited individuals. To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Sign up for a Google Account. A Google Account is different from a Google Profile. Create a Google Profile. Set up your Google Profile.

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Double the Donation

NOVEMBER 10, 2022

Google is one of the most profitable companies in the world, so it may come as a surprise that they have a program dedicated entirely to nonprofits. With Google for Nonprofits, Google does its part to give back to the community and support mission-driven organizations that are creating change in the world.

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Nonprofit Tech for Good

JANUARY 19, 2024

Human-Centered SEO for Nonprofits in 2024 Good (optimized) content has a better chance of working for you and getting your nonprofit found online. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. In 2024, it’ll be even more about providing actual value to the reader.

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Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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Bloomerang

SEPTEMBER 21, 2023

In an era where many donors today rarely carry cash and pay for products daily with taps, apps, and 1-click buttons, nonprofits must adapt to acquire, retain and cultivate their biggest supporters. With this in mind, we’re excited to announce the next evolution of Bloomerang Payments – the integration of Google Pay and Apple Pay.

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Nonprofit Tech for Good

MARCH 15, 2013

View: All Webinars for Nonprofits. This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Related Links: Spring Webinar Special for Nonprofits. Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

OCTOBER 2, 2012

View: All Webinars for Nonprofits. This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Related Links: Fall Webinar Special for Nonprofits. Related Links: Fall Webinar Special for Nonprofits.

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EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

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Nonprofit Tech for Good

SEPTEMBER 22, 2012

View: All Webinars for Nonprofits. This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Related Links: Fall Webinar Special for Nonprofits. Related Links: Fall Webinar Special for Nonprofits.

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