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How To Segment And Personalize Appeals To Raise More Money At End Of Year

Bloomerang

As in, “Will this REALLY raise me more money?” If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Use segments to create target audiences and hyper-personalize communications to them.

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New in EveryAction: expand your fundraising through matching gift integrations with Double the Donation and CyberGrants!

EveryAction

EveryAction, which is becoming Bonterra, is excited to announce two new ways our platform enables nonprofit organizations to maximize fundraising through matching gift programs. We’re announcing a new partnership with Double the Donation , including an integration with 360MatchPro’s automated gift matching platform. The result?

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Major Gifts Still Require A Personal Touch: Here’s Why AI Alone Won’t Work For Fundraising

Bloomerang

The explosion of activity is mind-numbing — venture capitalists have been throwing money at AI start-ups, investing over $11 billion in May alone, according to data firm PitchBook , an increase of 86% over the same month last year. Nothing can be more personal than establishing, maintaining, and earning friendships.

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Is there something I could do to help more donors access this matching money? Raise one gift, get the second gift free!

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The Secret Way To Boost Year-End Gifts

Bloomerang

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Don’t talk about what YOU did with their money. Give them all the credit. Be personal—there’s no “Dear friend” allowed here. I want you to know the impact of your gift this year. How will you make them look?

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Alumni giving’s growing relationship with high-profile, big money donors 

Candid

Over the last year, there’s been an explosion of multi-million-dollar gifts from donors to their alma maters. But it remains an effective draw for scores of alumni looking to burnish their personal legacies. Boone Pickens—who died in 2019—gave $120 million as a legacy gift to his alma mater, Oklahoma State University (OSU).

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?