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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ GivingTuesday ] Monthly Giving The average monthly gift is $25. [

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Why A Women’s Philanthropy Strategy Is Important For Your Annual Fundraising Plan

Bloomerang

With all of this in mind, even if it has never been a targeted approach at your organization, delving deeper into the trove of research we have about Women’s Philanthropy could be an incredible tool for your fundraising success. When teams are encouraged and reminded to look beyond their usual circles, new fundraising opportunities emerge.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes.

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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