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5 Takeaways from Our Webinar on Subscription Giving

Network for Good

Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. What would it mean for your nonprofit if you had 70% donor retention? Segment donors.

Giving 86
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5 Takeaways from Our Webinar on Subscription Giving

Network for Good

Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. What would it mean for your nonprofit if you had 70% donor retention? Segment donors.

Giving 52
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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Close the loop on urgent asks.

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Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

million gifts. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Acknowledgement: Thanking your donors, within 48 hours of their gift, is imperative to sustaining your relationship. GivingTuesday is full of excitement and many goals.

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift. Close the loop on urgent asks.

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A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. People need to eat,” he said.

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Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. The biggest issue with donor retention is that most people don’t even realize it’s an issue. The more ways you interact with donors increases the retention rate.