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5 Takeaways from Our Webinar on Subscription Giving

Network for Good

Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. What would it mean for your nonprofit if you had 70% donor retention?

Giving 86
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5 Takeaways from Our Webinar on Subscription Giving

Network for Good

Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. What would it mean for your nonprofit if you had 70% donor retention?

Giving 52
professionals

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

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Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our January/February edition, we explored how to keep donors around all year. The biggest issue with donor retention is that most people don’t even realize it’s an issue.

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Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

million gifts. Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. This also builds momentum and excitement, donors thrive off this feeling!

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The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door. Research shows the average nonprofit in the U.S. Promptness.