M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.

Websites 52

Websites Alternative Nonprofit Conversation 52

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Make sure testing is part of your day-to-day process. It is important to have a system that enables you to accurately track and measure data.

Marketing 37

Marketing Donor Michigan Test 37

NonProfit Hub

MARCH 6, 2014

Anyone involved in nonprofit organizations or running fundraisers knows that getting donations is not always easy. Many professional fundraising groups have found new patrons by accepting online donations in addition to the traditional methods of receiving money. There are many benefits to utilizing online donation options.

Donation 52

Donation Arts Online Nonprofit 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

Google 355

Google Grant Guide Nonprofit 355

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. One nonprofit used online channels to surpass their year-end fundraising goals. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7. Why nonprofits should be investing in SEO. Write long form content.

Beginner 91

Beginner Digital Marketing Guide 91

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

ROI 53

ROI Social Network Social Media Advocacy 53

Whole Whale

JUNE 5, 2020

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While some organizations have had the capacity and savviness to hop onto this trend early, others are still trying to figure out where to start with online fundraising. Though we can’t promise $39 million).

Ideas 95

Ideas Fundraising Online Virtual 95

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.)

Google 31

Google Grant Adwords Social Media 31

Get Fully Funded

AUGUST 1, 2022

Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good fundraising requires a balance of asks and non-asks. Use headlines to let the reader know what to expect in each section.

Newsletter 124

Newsletter email Create Template 124

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. You need to inspire donations, fundraising event sign-ups, volunteer registrations, and other actions to make the Google Ad Grant worthwhile. Incorrectly Set-Up Conversion Tracking.

Grant 68

Grant Google Guide Management 68

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer.

Donation 92

Donation Question Effective Test 92

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Nonprofits Source

MARCH 21, 2018

Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results. They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them.

Social Media 109

Social Media Resource Marketing Media 109

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer.

Donation 41

Donation Question Effective Test 41

Nonprofits Source

FEBRUARY 25, 2017

This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Track the number of online registrations to your conference as a result of the newsletter (URL tracking codes for example). Responsibility for online initiatives falls to staff with other activities, like fundraising.

Content 40

Content Leadership Marketing Files 40

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

Gift 27

Gift Digital Online Pledge 27

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Be sure to test these widgets to make sure they are installed and work.

Screencast 50

Screencast Widget NTEN Badge 50

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2006

ChipIn (fundraising widget) - Still in beta. My particular test raised $25 for my project in less than 24 hours! I used it to stream headlines from other places I blog. Pick a few widgets, install them, and track them over a period of a month or so. Downside, not free. If not, do be aware to ditch it.

Widget 50

Widget Typepad Badge Aggregator 50