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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I like Facebook. But I am a fan of my favorite nonprofits on Facebook. I have donated to nonprofits that I have seen on Facebook (on their website). I have donated to nonprofits that I have seen on Facebook (on their website). I do like Facebook and I like nonprofits on Facebook. It’s great for that.

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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Facebook Reach is at an all time low. And email ROI and online giving is up, up, up! 95% of NGOs worldwide have a Facebook Page. On average, your followers should grow 23% annually on both Facebook and Twitter. It’s true that social media is in transition. Instagram has a new algorithm. Twitter is in flux.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Compile stats to share with executive staff. At the time, nonprofits were primarily only using Myspace and YouTube. Get training.