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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

Of those that use social media: 97% use Facebook Pages – up from 84% in 2019. 3) Of those nonprofits that spend on social media advertising, these are the social media where they regularly post ads: 98%: Facebook Pages. 7) Of the nonprofits worldwide who use Facebook, 37% also use Facebook Charitable Giving Tools – 63% do not.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. Social Media Stats. Social Media Stats. For every 1,000 email addresses, nonprofits had an average of 806 Facebook fans, 286 Twitter followers, and 101 Instagram followers. ( is raised through Facebook Charitable Giving Tools (M+R Benchmarks Report). 93% of NGOs worldwide have a Facebook Page.

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27 Stats About How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. 92% of global NGOs have a Facebook Page. 72% have a Twitter Profile. 39% have an Instagram Profile. Within the report you can view the same data broken out by continent.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Facebook Reach is at an all time low. 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. On average, your followers should grow 23% annually on both Facebook and Twitter. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers.

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11 Must-Know Stats About How NGOs Worldwide Use Internet Technology

Nonprofit Tech for Good

95% have a Facebook Page. 83% have a Twitter Profile. 40% have an Instagram Profile. Payment methods accepted include credit cards (82%), PayPal (52%), direct debit (47%), mobile text (6%), and digital wallets (3%). Small NGOs have an average of 5,723 likes. Medium NGOs have 28,337. Large NGOs have 127,930.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Create social and media graphics in at least two sizes:800 x 800: Best for Facebook, Pinterest, Instagram. 800 x 400: Best for Facebook, Twitter, LinkedIn. Powerful stats. In the weeks leading up #GivingTuesday, email your ambassadors and ask them to update their social media profiles. Countdown graphics.