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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Are you tracking abandons in Google Analytics?

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase? Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal.

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13+ Best Volunteer Management Software Tools

Whole Whale

Time Counts offers solid volunteer management tools, including email communication, scheduling, and tracking. Use InIt Live to send messages to specific volunteer roles or locations, individually message volunteers, and track volunteers throughout the event. Track It Forward. Timecounts. Pricing: starts at $300/event.

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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. How are you tracking success? Let’s use email as an example. You might wonder if you are sending too many emails. These email performance indicators can tell you if you need to dial down the frequency of your emails or not.

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8 Best Practices for a Successful 2022 Golf Fundraiser

Nonprofit Tech for Good

4) Move Registration Online. Converting traditional paper registration forms, checks, and receipts to online registration with secure payment processing saves event organizers and committees untold amounts of time and effort. Learn more and get qualified here or email events@golfstatus.org. 6) Live-Score the Tournament.

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Don’t Fear Your Dirty Data

Association Analytics

This might happen when a member uses different email addresses to register for events and make purchases. Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. Set a baseline and keep track of the progress you are making. Do you have multiple records for one member or lead?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. They begin filling out the registration form. Analyze your CRM.

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