Keep Better Contact Records with the Personal Email to Notes Feature


For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture. With the personal email to notes feature, fundraisers can easily document their email conversations with donors. This feature will help you better track your email conversations with supporters, so that you have a full 360-degree view of engagements without any extra clicks.

Using Salesforce Process Builder & Flow with Opportunity Contact Roles

Judi Sohn

This came out of a discussion (and Idea Exchange idea) on the Success Community around Process Builder’s inability to work with the Opportunity Contact Role object. There are two common requests I often get related to Opportunity Contact Roles, both now solved easily with clicks instead of code thanks to Flow and Process Builder! Automatically create an Opportunity Contact Role record based on a lookup field on the Opportunity.

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Five Signs You Should Double Opt-In Your Emails


Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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Nonprofits Challenged with Integrating Email, Growing, and Retaining Email Marketing Contact Lists, According to Sage Survey

AFP Blog

Nonprofits Challenged with Integrating Email, Growing, and Retaining Email Marketing Contact Lists, According to Sage Survey : Quarterly Survey Looked at North American Nonprofits’ Email Marketing Goals and Objectives AUSTIN, TX (March 1, 2012)—Sage North America today announced the results of its Sage Nonprofit Insights, Q4 2011, survey of U.S.

The Future of Customer Contact Center

Confessions of a Non-Profit Executive Director

Nowadays thousands of companies rely on third-party contact centers to provide support to their clients. These agencies offer various means for interactions with in-callers – telephone support along with digital communications modes like email and live chat. Also, quite a few of the modern contact center agencies integrate social media channels into their operations. The Future Of Contact Center Operations – What Does It Look Like?

Making a Connection: Tips and Tricks for Designing a Contact Page

Byte Technology

How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one? That said, not all contact forms are considered equal, especially those designed for WordPress sites where there are so many choices for customization. Give your users a reason to contact you. To make your contact form page more personable add, well, personable content.

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. While many senders were in the “spray and pray” mindset, Gmail was quietly setting the stage for the next era in email marketing and flipped the switch during the most critical time of year for many nonprofit organizations.

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5 Reasons Sponsors Ignore Your Emails

Connection Cafe

Email is a fabulous tool to help warm up cold calls…except when it isn’t! They send out 1,000 emails and hear nothing back. I have had excellent results using email to help open doors and I see truly horrible examples of email marketing every day. Let’s talk about why nobody is replying to your emails. A well-written email (assuming no warm introduction, of course). The focus of your email is to build rapport and get a phone call.

7 Steps To Effective Nonprofit Email Marketing


Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. In a previous post , we discuss how to make your email’s more clickable. In this post, we offer general guidance on how to take your nonprofit’s email marketing campaigns to the next level.

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Do’s and Don’ts for Your Next Email Fundraising Appeal

Connection Cafe

Email is the killer app for online fundraising. Every nonprofit should be using email to both cultivate donors and make fundraising asks. In this article, we present some important do’s and don’ts when sending out fundraising appeals via email: 1. Keep your email solicitations short and to the point. Very few large gifts are given in response to a fundraising email (at least not without further follow-up). Never send out unsolicited (spam) emails.

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How to Recruit Volunteers from Your Email List

Wild Apricot

If you’re sending emails to your contact list, asking for volunteers, but not getting a lot of response, it’s likely that your emails are getting lost in your recipients’ inboxes. Here's one simple thing you can do to get your emails to stand out. Volunteers personalization email emails

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How often are you sending bulk emails?


How often do you send out bilk email communications? The frequency of your email blasts has a huge impact on the success of your email program. Email is a fantastic communication strategy as it can be very cheap, quick to put together and easy to send out. This can also work against it however, as too often email gets sent out at the last minute. This often results in 2 to 3, if not more, emails being sent to supporters each week.

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Top 24 Email Protocols

Eric Jacobsen Blog

Here is some great email protocol advice from Kory Kogon, Adam Merrill and Leena Rinne, authors of the book, The 5 Choices: The Path To Extraordinary Productivity : Consciously decide if an email really needs to be sent. Write the body of the email first, before filling in the “To:” line. Use prefixes when necessary to let people know the urgency of the email and exactly how they need to respond. Respond to incoming emails within twenty-four hours.

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. If you aren’t using pop-ups to get new email subscribers, you should give it a try right now.

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Optimizing an Email Campaign for Fundraising Effectiveness

Byte Technology

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support. In fact, he notes that email has the highest return on investment of any marketing channel—incredibly $40 for every $1 invested.

Why You Should Start Creating a Mid-Level Donor Program ASAP


Your mid-level giving manager should be the primary point of contact for these donors. Email signatures should encourage donors to reach out to the point of contact. They’ll receive thoughtful calls and emails about what moves the donor to give. Consider sending a handwritten thank you note or personal email for each gift.

3 Powerful Fundraising Strategies for Email

John Haydon

But does email really matter? On the other hand, email subscribers will be much more likely to donate money via email. If they’re on your email list, they are past the honeymoon phase. They’re on your email list because they either donated in the past, volunteered, signed a petition, or subscribed to your newsletter. In many ways, this means that your social media strategy should include tactics that build your email list.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Each year, EveryAction users send hundreds of millions of emails and raise hundreds of millions of dollars. #3. Improve your email deliverability. EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry.

GUIDE: Growing and Sustaining your Volunteer Program


Provide your volunteers with a sense of stability by making sure that they have a point of contact at your organization. You can do a background check, research their online presence, and even require volunteers to take an intensive workshop or class before coming into contact with your clients. You can also use our Targeted Email tools to send a welcome series to your volunteers and keep them updated about your work.

A New Landing Page, Just for Fundraisers


Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. If you haven't already made the switch to EveryAction, you can check out more of our fundraising toolset here , or email our team to set up a demo!

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Attention Getters: Tips for Effective Email Marketing

Byte Technology

In the world of email marketing—a world that, in the past few years, some tech analysts had predicted was on its way out a means of online communication—getting a recipient to click on a message or follow a link is certainly a tall task: how many of us simply read a subject line and immediately send the message to the trash heap? How many of us opt-out of certain email marketing campaigns because they clog up our inboxes? Leverage the power of transactional emails.

Growing Your Email List: Seven Tips for Success

Byte Technology

Wondering just how important it is to build and maintain an email list for your business or non-profit? Consider this statistic from Internet marketing professionals: the average email list degrades by nearly 23 percent each year due to opt-outs, changes in addresses and more. So how do you both grow your email list and keep it up to date? Great email list results begin with great content.

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What Kate Spade and a Dog Named Sarah Can Teach Us about Giving Tuesday Emails

Connection Cafe

As a member of the nonprofit community, much like yourselves, I’m on a several different mailing lists and received a fair share of #GivingTuesday emails. Some #GivingTuesday emails captured my attention more than others. My favorite email came from the Maryland SPCA. I received an email in the morning from the Maryland SPCA, and I must admit that I didn’t open it. I received another email from the Maryland SPCA at 5:21pm – this one I opened. In total 4 emails.

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Three Powerful Email Marketing Tips and Examples From the Pros

John Haydon

Being small, they are in more direct, personal contact with their community, and they can tell stories about how the organization is responding to needs within its community. Pamela Grow of Simple Development Systems : I don’t think “campaigns” so much as building relationships via email. Commit to consistent (and frequent), real email communications. Here’s some recommended reading: Five Places to Capture Emails on Your Website.

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How Many Year-End Fundraising Emails Should You Send?

John Haydon

According to M&R’s recent report, nonprofits sent 7 fundraising emails per subscriber in December of 2013. The same number of fundraising emails was also sent in December of 2012. Successful year-end email fundraising is not all about quantity. Here are a few tips to make sure you get the most QUALITY from your year-end fundraising emails: 1. Contacts in your database are human beings, who tend to be squishy.

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5 Steps to Running a Campus Voter Registration Program


advanced social network integration features match students' email addresses to nearly 100 different social media accounts, including Facebook, Twitter, Reddit, and Tumblr, allowing you to analyze the best digital platforms for engaging the student body. higher education organizing voter contact

Blackbaud and Constant Contact Team Up: 5 FREE Webinars on Effective Nonprofit eCommunication

Tech Soup Blog

What about figuring out how often to send emails to donors? To help answer these questions as well as much more about effective ecommunication industry leaders Constant Contact and Blackbaud have teamed up to offer you a series of free webinars (sponsored by our partners Techsoup and NTEN ). The Anatomy of Engaging Email Campaigns – April 19 at 3 p.m. Making the Most of Email Marketing – June 14 at 3 p.m.

Comparison Of The Top 6 Email Marketing Services For Nonprofits


Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Easy email-targeting. Ability to test emails to see if they will be delivered to users’ Spam folder. Constant Contact. Special pricing for Nonprofits must be arranged by contacting HubSpot. Email subscription forms. Nonprofits get 10,000 emails per month for free.

Our EveryAction Hero: Rock the Vote


We try to identify local on-the-ground partners that could use some of our support, like emailing our members to let them know there’s an organization near them that could use donations or volunteers. We also have a phone banking tool that is populated with contacts so people can can call young voters in swing states. We’ll generally send an email with their current registered address and remind them that if it’s incorrect to make sure they register before their deadline.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Did he engage with a recent fundraising email? Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact. Your donor database should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. Create an email series just for sustainers like Susan to share your successes and thank her for the part she plays in each one.

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Understanding and Improving Email Deliverability


Post Office’s couriers from delivering the mail entrusted to them, but it’s a cold fact of the digital world that email has no such steadfast guardians. This can be frustrating for nonprofits who work hard to nurture a list of email addresses. You should already be using a broadcast email tool. (If If you’re not, find out why you should be, and learn about your options, in our “ A Few Good Broadcast Email Tools ” article.) We also created an email deliverability study.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

NonProfit Hub

Sending out emails can be frustrating, especially when you look at open rates. You put your sweat and blood (stupid keyboard) into writing the perfect email. You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy. It’s required by law to have opt-out options in your emails (typically at the bottom). Email marketing doesn’t have a magic bullet.

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Blackbaud, Constant Contact, and TechSoup Team Up to Help You Become a Better Communicator

Tech Soup Blog

email that lacks connection, personalization, and a sense of. learning from folks with over 20 years of experience in the email. Constant Contact and Blackbaud have teamed up with TechSoup to offer you an exciting free series focused on helping you be a better communicator and fundraiser. Putting the Puzzle Pieces Together: Effective Email Communication and Online Fundraising. goal of making you more effective at email communication than ever.

Why Segmentation Is So Important in Email Marketing


In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. The common uses for email are to inform, educate, entertain, or enable. Think about how email marketing fits in with your overall goals.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. It is important to note that higher unsubscribe rates are often indicative of a highly responsive email file because both responding and unsubscribing indicate that people are opening and reading emails – so an organization with higher unsubscribe rates often also sees higher response rates.

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10 Email Mistakes You Can Easily Avoid


As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Consider the following email pitfalls. You don’t track the results of your emails. How do you know if any of your emails are getting delivered? There are many low cost online tools that can help you track email results. You don’t review the results of your emails. Your email is written like a letter.

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Better Together: eTapestry and Constant Contact Team Up

Tech Soup Blog

If your organization uses separate tools for sending email and for managing donors, you know the kind of problems you can run into: finding potential donors in your email system that aren't in your donor management system, or sending duplicate messages to contacts you have listed in both systems. eTapestry has partnered with Constant Contact to help users avoid exactly those pitfalls. On their own, eTapestry and Constant Contact are both solid tools.

7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop


The page should include information about the organization, the event agenda, and a form to gather contact details from RSVPs. This page will serve as the focal point for all your outreach efforts, whether through personal outreach, social media, or email blasts. The event page's form should feed contact data into a CRM (Contact Relationship Management system) or event management software.

Putting the Puzzle Pieces Together: Free Email Marketing Webinars from Blackbaud and Constant Contact


Our friends over at Blackbaud, in association with Constant Contact, have been running a great series on email marketing, Putting the Puzzle Pieces Together. There are still two live events left (and they're free): Effective Marketing Tips and Tricks for Clicks (on May 16 at 2:00 ET) Making the Most of Email Marketing (on June 14 at 3:00 pm ET) Seats are going fast, so be sure to head over and check them out.

Sharing the Love: 5 Tips for Gathering New Email Addresses and Donors with Valentines

Connection Cafe

Community members could enter their first name, last name, email address and choose from one of our adorably designed valentines. Because of our priority to keep our patients safe and respect their privacy, we are limited in the amount of direct contact many people can have. Our team set up this campaign so that anyone with internet access and an email address can submit a message. We still follow up with everyone asking for more contact information.

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too


As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. The relational organizing approach entails mobilizing a campaign’s supporters to contact their friends and family, asking them to volunteer, vote, or donate. This same principle also applies to inviting new supporters to events, recruiting new volunteers, and even joining your email list.

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Building Your Email List Q&A


If you''re paying for 50,000 subscribers on your broadcast email tool, why not use them all? Building your list of email subscribers is easier said than done, and with the ever looming temptation of buying a list hanging overhead, it can be difficult to do it on your own. In our latest session in The Email Fundraiser''s Toolkit , we talked about the touchy subject of email list-building and how you can make it work for your organization. Email

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10 Best Practices for Email Security

Tech Soup Blog

Email is a critical business tool for nonprofits. Unfortunately, nonprofits face the same threats to their email security that other businesses and organizations face. Deploying a central email security solution and following 10 best practices will help keep your email system protected. Stop Spam & Phishing Emails. Read more about why multi-scanning is essential for email security. Check Internal Emails. Block Emails with Many Recipients.

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