Neon CRM
SEPTEMBER 29, 2023
Ebook The Annual Fund Giving Guide: Planning an Annual Campaign Learn More The Basics When sending your end-of-year appeals, there are a few key items that all nonprofit emails need to include. Drawing someone in with a strong subject line is a vital first step in getting someone to open your year-end appeal. A great subject line.
Bloomerang
DECEMBER 13, 2021
People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.
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Qgiv
JANUARY 24, 2024
With the right email marketing software, you can send targeted appeals to specific audiences, keep donors updated on events, and track crucial metrics like open rates and click through rates. Event attendance rate: Are your events sold out or are you still searching for more attendees? And the list goes on.
Bloomerang
DECEMBER 13, 2022
Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Texting is great, because more people open texts (90%+) than emails. Learn more in my free Donor Thank You Calls eBook + Script. People give. Then, more often than not, they stop. One to five days after gift:
Neon CRM
JUNE 8, 2023
and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates.
Beneblog: Technology Meets Society
JUNE 23, 2014
This represents a 10x growth over the past 6 years, and a 20% and 25% growth, respectively, over less than a year: growth rates associated more with successful commercial services, and unheard of in our field. I invite you to join us as we open new frontiers at the intersection of technology and social change.
Qgiv
JUNE 23, 2021
Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. This is determined by dividing the number of clicks by the number of impressions then multiplying the number by 100 to get the click through rate percentage. Direct mail tips.
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