It’s Not Too Late: 3 Strategic Year-End Fundraising Tips
Bloomerang
DECEMBER 13, 2021
People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.
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