Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Bloomerang

MAY 8, 2023

Understand how your donors give to unlock their generosity. Donor segmentation is essential to every nonprofit’s toolkit. This allows nonprofits to efficiently personalize interactions and communications to develop relationships with a large number of supporters at once. Breakdown based on gender and age.

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Group Action Data Donor 80

CauseVox

AUGUST 29, 2023

As we navigate the aftermath of this decline and the broader post-pandemic landscape, it’s crucial to understand the transformations in donor behavior. Our latest research through the CauseVox Giving Study, delves deep into the dynamics of today’s donor preferences, uncovering evolving challenges and unprecedented opportunities.

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Philanthropy Donor Participatory Storytelling 73

Robert Weiner

JANUARY 15, 2015

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. It will depend on local laws, your storage needs, and your relationship to past customers.

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Retention Discussion Data Donor 100

Nimble AMS

NOVEMBER 27, 2022

Proper donor stewardship is vital to your organization hitting its financial campaign goals. Saying “thank you” is t he key to fostering healthy donor relationships. But do your donors know just how much your organization appreciates the m ? Why should your association thank your donors? Vocalize donor impact.

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Associations Donor Gift Tips 126

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Your own careful review of the report is encouraged.

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Action Report Practice Fundraising 73

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

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Strategy Fundraising Social Media Nonprofit 274

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Analytics Analysis 361

Bloomerang

MARCH 4, 2024

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Sounds ideal, right?

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Report Effective Fundraising Template 60

Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country. So, who will be the future donors to nonprofits?

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Donor Research Difference Omaha 98

DNL OmniMedia

JUNE 28, 2023

But are you using your online tools effectively enough to connect with donors? Nonprofit technology offers a wealth of opportunities to support your donor engagement efforts, largely thanks to the data you’re able to collect and use to drive your decision-making. In just one glance, you can gain insights to improve donor relationships.

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Platform Donor Online Social Media 52

Bloomerang

SEPTEMBER 10, 2021

Considering doing a donor cultivation event ? According to fundraising expert and author Penelope Burk, 67% of respondents attending a donor cultivation event credited it as the reason why they made their gift. . The number one thing donors want is to know they make a difference. Why should you do a donor cultivation event?

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Donor Audience Fun Script 108

Pamela Grow

APRIL 29, 2023

According to the latest data from the Fundraising Effectiveness Project , nonprofits continue to face a concerning decline in donors and donations. Their latest report showed the number of donors dropping by full 10% in 2022. And new donor contributions decreased by 8.7% Nonprofits struggled to acquire new donors as well.

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Retention Newsletter System Donor 52

Bloomerang

OCTOBER 1, 2021

Your donors fuel your organization’s work, so it’s crucial to maintain a healthy, thriving base of supporters. A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Great question!

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Report Data Donor Metrics 121

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Analyze your online giving trends and engagement metrics. Review your donor demographics.

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Donation Donor Giving Demographics 52

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. billion in 2022.

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Gift Raise Guide Relationship 97

NonProfit PRO

APRIL 1, 2022

In this timely session, Steven Shattuck from Bloomerang will break down all of the leading research studies into 2020-21 fundraising and donor behavior, as well as Bloomerang user data, campaigns, and case studies, in order to reveal the key elements that your nonprofit should be focusing on now to achieve fundraising success in 2022 and beyond.

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Case Study Time Fundraising Trend 159

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year.

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Fundraising Retention Gift Nonprofit 69

Connection Cafe

APRIL 19, 2019

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. The average donor retention rates for first-year online-only donors is 22%.

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Retention Donor Change Blackbaud 37

Saleforce Nonprofit

OCTOBER 17, 2022

In our recent Nonprofit Trends Report , we found that over three-fourths of nonprofits need to develop a data strategy for their organization, while 66% of nonprofits find data sharing across departments difficult. Build Relationships, Fund Impact with Fundraising Solutions.

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Data Experiment Create Help 78

Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. This boosts engagement and response rates and helps create authentic relationships.

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Data Gift Relationship Interaction 92

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Before they can contribute to your campaign, donors need to know it exists.

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Demographics Retention Donor Research 72

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. A tiered ad campaign can help hype your donors and get them into a giving mindset.

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Template Retention Stream Social Media 98

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. The good news?

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Gift Develop Measure Reflection 74

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

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Donation Blackbaud Retention Gift 52

The Modern Nonprofit

APRIL 18, 2023

Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

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Guide Donor Fundraising Social Media 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

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Retention Donor Online Research 37

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

Candid

DECEMBER 19, 2022

Five fundraising trends to capitalize on in 2022 by Elizabeth McDonough of Classy.org. In this blog from January 2022, Elizabeth predicts and discusses five key fundraising trends in 2022. Read her blog to see if these trend predictions came true. View this post on Instagram A post shared by Candid (@candiddotorg).

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Chart Trend Philanthropy Grant 98

Kindful

APRIL 12, 2021

This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Here are a few donor recognition ideas and examples that, despite being virtual, will still be impactful to the recipient and your online community.

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Virtual Donor Ideas Newsletter 64

Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. To help acquire younger donors, we’ll guide you through the following payment processing essentials: ?. Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones.

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Process Donor Pledge Demographics 52

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 339

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

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Retention email Donor eBook 45

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Top Direct Mail Fundraising FAQs What is direct mail fundraising?

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Mail Fundraising Nonprofit Channel 52

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Giving Retention Metrics Demographics 119

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes.

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Data Metrics Nonprofit Analysis 69