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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

Allegiance Group

Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories of a long-time staff member or volunteer. You’ll also lose the stories they hold. Dr. Kristen Gwinn-Becker is on a mission to help nonprofits preserve their history through digital archiving.

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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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3 Key Elements of a Lapsed Donor Letter

Neon CRM

When was the last time you wrote a lapsed donor letter? Lapsed donors are a valuable group of supporters. Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Use your donor management software to identify donors that haven’t donated in the last year.

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What Is Volunteerism? A Guide to the History & Benefits

Bloomerang

This is why volunteerism has played such a major role throughout history. In this guide, we’ll take a broad look at volunteerism to explore its history and benefits. We’ll cover: Volunteerism definition History of volunteerism Types of volunteerism Why is volunteerism important?

History 93
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Connecting with Black History Through Community and Nature

Saleforce Nonprofit

That blog grew into Outdoor Afro , a nationwide leadership network helping Black people engage with the outdoors, learn about the Black history of public spaces, and support conservation efforts. What role does unearthing and celebrating Black history play in Outdoor Afro’s mission and work? RM: It’s a huge part of what we do.

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