Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. You know what it is, but donors and others will struggle. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. And be sure to include a mailing address.

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NonProfit Hub

FEBRUARY 11, 2016

A direct mail piece sent, an email marketing campaign received on the same day with a different message. And they’re exactly the types of occurrences that turn donors off to even the best organizations. If that’s the case, find a test group to talk about your plans and to bounce ideas off of. WE wouldn’t do that.”.

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Marketing Integration Headline Mail 28

Nonprofit Tech for Good

JANUARY 10, 2022

These include: Encouraging donations from donors and potential donors. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Signing up for you mailing list. How Can You Use a Google Grant?

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Google Grant Guide Nonprofit 347

Pamela Grow

DECEMBER 14, 2023

There are only three more days left to get your donation matched by an anonymous donor. Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. Gather insights through surveys.

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Tips Storytelling Images Camera 59

Care2

JANUARY 15, 2009

Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. 60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral?

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Newsletter Social Media Advocacy Tips 51

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Newsletter email Create Template 124

Bloomerang

AUGUST 28, 2021

But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty. I’ve tested it. They do the mailing.

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Video Fundraising Guide Test 80

Roundtree

JANUARY 9, 2022

Donors have little time and a lot of information coming at them. Donors give because they want to positively impact others. Talk about a specific donor and why they choose to give money. The temptation is to merely talk about headlines and numbers. Hand it out at meetings with donors or special events.

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The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? What can I do here? Check out some of our favorite examples for inspiration!

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Donation Headline Fundraising Images 56

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) Then, they might click through, sign up to join our e-mail list, and spend time exploring our site, using our resources, and getting to know the organization. We’ve also found that the ads are a great way to test new messaging.

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Google Grant Adwords Social Media 31

Care2

JULY 26, 2007

Receive monthly updates Update on Friday, June 11, 2010 at 01:10PM by Justin Perkins A couple of years ago I put together this "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. Email me (Justin at care2team.com) if youd like to help beta test it. The irony).

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Receive monthly updates Update on Friday, June 11, 2010 at 01:10PM by Justin Perkins A couple of years ago I put together this "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. Email me (Justin at care2team.com) if youd like to help beta test it. The irony).

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Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Receive monthly updates Update on Friday, June 11, 2010 at 01:10PM by Justin Perkins A couple of years ago I put together this "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. Email me (Justin at care2team.com) if youd like to help beta test it. The irony).

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ROI Social Network Social Media Advocacy 53

Connection Cafe

APRIL 13, 2018

Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. With the advent of the Internet, email, and social networking, many school fundraisers are wondering: Does direct mail fundraising still work? Include headlines and plenty of white space to make it easy to read.

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Education Fundraising Mail Offline 23

Connection Cafe

AUGUST 4, 2017

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. Test different ask amounts with different groups.

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Gift Online Statistics Offline 41

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Brace yourself for this: you can solicit major donors online. Offer Digital Engagement Activities for Major Donors. Guest Blogging.

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Gift Digital Online Pledge 27

Connection Cafe

DECEMBER 22, 2013

You’ve got 3 kinds of donors – the True Believer, The Casual Fan, and The Reluctant Tagalongs. More and more donors are giving online, especially towards the end of year. Yes, even your older donors! There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around.

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Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Using mail widgets and chat client wigets but depends on your audience.

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Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. Chances are your organization’s successes in the past year were thanks to the support of countless donors and advocates.

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Sound Review Organization Hints 52