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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). 6) Don’t Forget A/B Testing.

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Their blog has an e-mail newsletter subscribe option and a “Donate Now” button. Hint, hint. and then studying and duplicating their methods. CARE :: care.org.

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 264
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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

People donate because they want to do good. Every donor, regardless of the amount they give, deserves to be treated with respect and given a good experience — both during AND after the donation process. When a donor clicks that Donate button and makes a gift, what’s the very next thing they experience? They want to help.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Increase online donations? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Hint: Did you know you can respond to all Facebook & Instagram direct messages and comments through Business Manager? .