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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. per click.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your open rate is, of course, one of the most important metrics you’ll want to track. Subject Line: Your subject line determines if your email gets opened or not. Engagement?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including how last year’s donations were used. How much the event raised that year. Including last year’s gift amount.

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

Average Donor Lifespan x Average Donation = Donor Lifetime Value. It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Was the event clear about what donations would go toward?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders.

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