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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including how last year’s donations were used. Analyze the stats of previous emails. When making a hard ask.

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Best Tips to Rock your Online Presence

Care2

Share a story, donate money, sign up for a contest, watch a video, etc.). Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Who are the target audiences?

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several reported difficulty in getting Google to show up-to-date stats, while others noted a very occasional loss in historic stats for an entire site. Let's define these: Visits.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. In fact, 55% of people who engage with nonprofits on social media end up taking an action, while 59% of those people make an online donation. of traffic to donation pages on #GivingTuesday. $45

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Master These Email Marketing Strategies For Fundraising Success

Nonprofits Source

Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. The Program Is Using Specific Metrics To Prove The Return.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Millenials: It’s been said that they’re flaky, hard to find, and donate once (but rarely twice). In Marc Koenig’s NPhub post, 7 Tips on Asking for Donations – It’s Intimidating, We Get It , he reminds fundraisers that asking isn’t about convincing donors to give. Infographics.

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