5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Details about how their donation was used.

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5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. Over time I’ve learned to love the online average gift size metric. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. I have a confession to make.

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Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness. Nonprofits need to educate donors on the benefits of matching gifts.

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

One dynamic area for acquiring new donors is from episodic giving. Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The rise of Activgiving and the Rage-Donation.

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy.

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7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

As we approach the end of 2017, it’s time to look forward for ways to increase donations in 2018. It can feel like you’ve exhausted every fundraising avenue already, like your donors have given all they can give. Research local companies with matching gift programs.

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Is Your Online Donation Form Turning Off Donors?

Connection Cafe

If there is one thing that is almost entirely unique to the world of nonprofit websites (compared to the for-profit companies I have assisted for the past 10 years), it is the part of the donation form (or response device) we call the gift array. DECREASE in gifts , AND a 11.3%

Major Gifts and a $260,000 Online Donation

NetWits

Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online.

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Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Brace yourself for this: you can solicit major donors online.

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9 Common Donation Page Mistakes (and Solutions!)

Connection Cafe

If your online donation form is ineffective, it warrants immediate attention. The occasional mistake is inevitable, but given the high-volume traffic nonprofit donation pages receive, it’s crucial that your donation form is optimized to be as strong as possible.

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

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4 Ways to Optimize Your Donation Pages to Grow Monthly Giving

Connection Cafe

With online giving now a major component of most organizations’ monthly giving programs, it’s imperative that your donation forms are fully optimized. It’s also important to ask for the donation you want. And trust me—you want monthly gifts!

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. The surge in online giving to the ACLU— 6x their yearly donations raised in one weekend — shows us the potential that exists with online giving. 13) Give Donors Something Nice.

Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Marta Major Gifts 4. Luna Lapsed Donor.

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Give a Little More…We’re Talking Average Online Gifts

Connection Cafe

One idea was to increase the average online gift. I shared that if they increased their average gift by $2 that would generate $3 million in new revenue. The next logical question was asked “how do you increase the online average gift?” Make it easy for these donors.

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5 Ways to Optimize your Donation Forms for Giving Tuesday

Connection Cafe

As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. The five best (and easiest) ways to optimize your donation forms are : Eliminate all unnecessary fields. Create large, tappable buttons for your donation amounts.

How to Make a Donor Profile in 5 Easy Steps

Connection Cafe

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used? A Donor Profile Example.

Four Easy Ways to Land Corporate Donations

Connection Cafe

For most non-profit organizations, corporate donations only make up a fraction of fundraising efforts. nonprofit donations in 2011. Corporations have a tendency to donate to organizations whose missions align with their own.

Your Brand Story: Change the Fundraising Game by Driving Donations and Building Relationships

Connection Cafe

Fundraising professionals continuously seek better methods to cultivate individual donors and obtain major gifts. During a brand and communications audit, we asked parents, staff, donors, board members, volunteers and other supporters, “What does The Children’s Center do?”

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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5 Tips for the Perfect Online Donation Form

Connection Cafe

First things first: There is no such thing as a perfect donation form. Mighty Citizen has designed dozens of donation forms—certain donation form designs work better than others. Your Donation Form Should Exist on Your Homepage. Your hypothetical potential donor is Denise.

4 Ways Canadian Charities Can Optimize Their Donation Pages in 2019

Connection Cafe

You’ve done the hard work of sending an email , using online ads, or getting website traffic to your donation page… now it’s time to help complete the online giving journey. If so, they’ll complete their donation. If not, they won’t (more on these stages of donor motivation here ).

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Uncomplicate Your Communications Strategy

Connection Cafe

Shortcomings cost us valuable opportunities to grow our relationships with key donors, physicians, and other highly-prized stakeholders who can transform healthcare. For instance, we often take our Major Gift Donors somewhat for granted and fail to invent new ways to keep them engaged.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

The Science Behind Engaging your Supporters

Improving your website donation pages is the single best way to raise more money during the year-end giving season. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

A new building, a new program, a new artistic endeavor – all exciting opportunities to raise more donor dollars! These do not seem like sexy, glamorous opportunities for donors, but that does not mean they are not worthy. In fact, I would argue they are the ideal opportunity for a donor to prove his or her commitment to your organization’s mission and these sort of gifts should be celebrated and recognized to the utmost extent.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. million donors. Here are 4 facts your organization should know about online donors, according to the data: 1. donor in 2016 was 62 years old.

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New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

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7 Most Costly Sins of Donation Forms [INFOGRAPHIC]

Connection Cafe

The humble donation form has but one purpose: to capture a gift. When I see donation pages out there that irritate, frustrate, and even frighten donors, I’m heartbroken. To that end, here are 7 of the most revenue-draining donation form sins we need to keep fighting.

5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Level Moves.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. The median online gift of $1,000 or more was $1,200.

The Top 10 Most Effective Donation Form Optimizations You Can Make

Connection Cafe

Simple math tells us that: If you get 1,000 visits to your donation form and 1% convert into donors, you’ll have 10 donors. But. . If you get 1,000 visits to your donation form and 3% of them convert into donors, you’ll have 30 donors.

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. Do You Know Your Donor Retention Rate? but what’s your organization’s donor retention rate?

Giving the Gift of Accessibility

Beneblog: Technology Meets Society

We came up with a book wishlist for donors who wanted to pitch in and buy specific books requested by Bookshare members. One donor made a special offer to our top volunteers, those who have provided at least 150 books to Bookshare: that they could request any one book and we'd (not they!)

The Major Gifts Advice You Majorly Need

NonProfit Hub

As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Determine what a major gift means to you.

11 Donation Form Optimization Stats You’ll Wish You’d Known Yesterday [INFOGRAPHIC]

Connection Cafe

Donation for optimization is a key part of online fundraising success and a great way to boost donor acquisition. I also suggest that you read: The Top 10 Most Effective Donation Form Optimizations You Can Make. Happy donation form optimization! donate).

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. remove as much as humanly possibly from your donation form.

Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. Perhaps it’s what makes some donors more generous than others. What do first-time $1,000 donors have in common in our data?

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From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

As many nonprofits know, securing donations from new donors requires large upfront costs and an extraordinary amount of effort, literally requiring a “reinvention of the wheel” for a constituent your institution may know little about. The Trial Gift.

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