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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Whether it’s direct or indirect content, why do citizens turn to social media in moments of need or disaster?

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6 Tips to Improve Your Next Fundraising Campaign Using Digital Storytelling

Tech Soup

Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. What photos and videos can you use to tell your campaign story? Tip 2: Use Photos to Create Emotional Impact. Consider how the photo subject will reinforce the fundraising campaign message.

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The Social Media Response to Disaster in Haiti

NTEN

When disaster strikes, we want information as soon as possible and we want to help just as quickly. But the way we think about and turn to social media in a time of disaster is changing. The disaster in Haiti is a perfect example of these changes: the impact of the Real-Time Web and the power of our phones. How can we do that?

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14+ Excellent Nonprofit Annual Reports

Whole Whale

DREAM’s annual report is doing everything right: beautiful images, student stories, and (of course) thanking their donors. We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling. The annual report from 350.org Cue the giraffes.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

In the face of humanitarian crises or natural disasters, the generosity of individuals often shines through, leading to a significant influx of donations. Visual storytelling through images and videos from the field helps make the crisis tangible and show donors their dollars at work. This builds a connection.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly. Finally, and even if your nonprofit is not yet producing videos (you can “Favorite” videos to build your channel), you should have a YouTube Channel. It is highly trafficked and should be the foundation for your nonprofit’s video campaigns.