How to Use Prospect Research to Improve Your Asks: 5 Tips
Achieve
JUNE 7, 2024
Affinity (warmth): Affinity, or warmth, refers to the strength of an individual’s personal connection to your cause. Once you identify prospects with these indicators, note every relevant data point you’ve found in each prospect’s donor profile. Use capacity data to determine the right ask amounts. Eliminating duplicate data entries.
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